The best of strategic communication and marketing: LF Channel News
From journalism to PR: the prejudices I had to unlearn
For a long time, I worked in media newsrooms. I learned in radio, grew up doing field reporting for television, and established myself on production...
The Leading B2B Technology PR Agencies by Country (2026 Edition)
In brief, this article identifies the leading B2B technology PR agencies by country for 2026. It covers key markets across Europe, North America,...
machistIAdas (sexist IA) Is artificial intelligence sexist?
On the occasion of International Women’s Day, and seeing the rise of artificial intelligence in absolutely all areas, at LF Channel we asked...
Credibility and Deepfakes: Why traditional media is your reputational shield
When the DANA storm devastated Valencia in October 2024, social media was filled with related content within minutes. Dramatic videos, shocking...
How to connect with consumers through a brand ambassador
One of the key principles of modern communication is connecting authentically with people. Social media and influencers serve as the bridge between...
How to apply sustainability in corporate events (without greenwashing)
The label “sustainable event” has already become an essential requirement in the world of corporate events. However, the growing interest in and...
Sustainable communication: how to promote green initiatives credibly
Sustainability is a strategic pillar for contemporary organizations. However, communicating this commitment in an authentic and credible way...
5 New Communication and Public Relations Trends for 2026
A new year is beginning, and many communication and PR professionals are wondering what lies ahead. Will AI further transform the way we work,...
The boom of microinfluencers: a key relationship to connect with real audiences
In the world of digital marketing, the rules of the game are constantly changing. Large communication campaigns are no longer enough to capture the...
