The world of technology is constantly changing, and each year brings with it new predictions and trends that shape the global business and...
Opinion Articles
Four people-related crises to avoid in 2024
18 Dec 2023
After three years of seemingly one crisis after another, leaders seem to feel less well versed in handling a crisis. This is borne out by the...
The Power of Diversity: Benefits for a Comms & PR Agency
30 Nov 2023
In the dynamic world of public relations, diversity is not only a matter of inclusion but also a key strategy for success. Building a diverse team...
Chatbot marketing as a tool to personalize and optimize customer experience
23 Nov 2023
Offering personalized customer service is one of the keys to the success of any business today. Customizing the customer experience attracts,...
How to strengthen your brand reputation on social media
22 Sep 2023
Digital is very much alive at a time when the presence and use of social networks has been gaining ground and is playing an important role for...
Key dates that will mark the success of your communication campaign
28 Aug 2023
Key dates and national and international days can be considered as great opportunities for communication actions, being the necessary link for the...
How to create a marketing and communication plan
1 Aug 2023
A marketing and communication plan is a detailed strategy that brings together the marketing and communication activities of a company with the aim...
Inclusive Communication in Spanish language: Reasons to Integrate It into Your Public Relations Strategy
27 Jun 2023
Drawing upon my extensive twelve-year experience in the field of communication and public relations and having recently completed a decade working...
Everything you should know about the new “influencer law”
16 May 2023
According to an Adecco survey to 2,000 young Spaniards aged 4 to 16, the influencer profession is the fifth most desired in the country. Moreover,...