The best of strategic communication and marketing: LF Channel News
Back Again at the Worldcom Youth Meeting in Budapest
Once again, we attended a new edition of the Worldcom Youth Meeting, the annual event organized by the leading global network of independent public...
Spokespeople training, a key element to company reputation
Spokespeople training, a key element to achieve visibility in high value media In the business world, brand reputation has become one of the most...
How to Measure a PR Campaign with Google Analytics
You launch a public relations campaign, secure media and social media mentions, but… do you really know if it’s working? Measuring the impact of a...
Welcome Federico!
Name: Federico Fernández Rodríguez Studies/education: Degree in Public Relations and Social Communication from Universidad del Salvador (Buenos...
Crisis management for data breaches: protect your company’s reputation
Data breaches can severely damage a company's reputation, leading to customer distrust and a media crisis. If your company faces such a situation,...
How to connect with diverse audiences through inclusive communication
In an increasingly globalized world, where technology is breaking down barriers—cultural, generational, ability-related, and linguistic, among...
Why hiring a PR agency is a cost-effective option
Communication departments play a crucial role in a company’s business strategy. In fact, nowadays these teams are essential for building brand...
How to do Sports public relations
Sports are one of the most widely followed activities worldwide. They have the power to fill large stadiums while breaking records in live...
The marketing campaigns that have had the greatest impact on us in 2024
2024 is coming to an end and soon it will be time to take stock of the year. We have taken a look back to ask ourselves: what have been the...
