A future without cookies? The effect of Google Topics on online marketing
The path of online advertising and marketing is full of twists, turns and bifurcation in the road. Professionals adapt as practices evolve, following new trends emerging across platforms, social networks, and apps. However, there...
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Delta Dore’s New Home Hub Presentation
WE ORGANISED THE MEDIA LAUNCH OF DELTA DORE'S NEW HOME HUB FOR THE CONNECTED HOME Our client Delta Dore has recently launched its new home hub Tydom, the company's signature product. LF Channel team was in charge of...
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Is personal selling part of public relations?
How to become a convincing and effective salesperson Personal selling is one of the most important and oldest business strategies. This promotional technique is intended to convince any customer to buy and to increase customer...
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Nuki at the service of functional diversity
Nuki's aim is to support and make everyday life easier for people with functional diversity. Installing home automation in the home may seem like a whim to some, but the reality is that for some people it is a...
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Worldcom presents tool for business leaders
The Worldcom Confidence Index (WCI) goes live and interactive with new online data visualization tool to help business leaders make timely strategic communications choices The Worldcom Public Relations Group (Worldcom)...
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How to leverage influencer marketing in 2022?
Influencer marketing is a tool based on using influential accounts on social networks to advertise a service or product. Influencers are people who have built their personal brand and have earned credibility and the trust of...
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The power of prosumers in your marketing strategy
What is a prosumer and how can they help you in your marketing strategy? We will now discuss the power of prosumers in your marketing strategy One day you go to that shop you like so much and buy the computer you were looking...
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Transcreation, the key to a new market
Transcreation is key when your company is entering a new market, which involves prior processes of analysis, study, development, and adaptation. It implies understanding the myriad of emotions that revolve around the new culture...
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They did it for us, we owe it to them!
There are many unspoken reasons to talk about celebrating the IWD, March 8th, this year. Now that the pandemic seems to be giving us a break to recover the feminist agenda in the streets, international circumstances and the...
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