How to generate engagement in the Spanish media: the perfect pitch
Generating interest in the Spanish media is an arduous task nowadays. The Covid-19 crisis has changed the rules of the game and, far from returning to the "old normal", more than two years later, there are habits that are here to...
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PR VALUE – Should we use AVE to evaluate PR work?
One of the most common questions asked by companies looking to implement a public relations campaign for the first time is: what will be the return on my investment? PR professionals know that the effectiveness of corporate...
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Best Tech and Gadgets you need when working online his summer
Remote working is here to stay in many companies. And now that summer is getting closer and closer ..... we are sure that many people will take advantage of the possibility to work from the beach, the mountains, or home...
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Virtual reality to improve the lives of our elders
Nokia, together with Cáritas and Telefónica España, has launched a project that puts the technology at the service of the elderly to improve their daily lives. Based on music therapy, thanks to VR (virtual reality)...
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The role of Inbound Marketing
We can define the role Inbound Marketing as the set of strategies aiming to attract consumers to a company’s website on a voluntary basis. How? By creating valuable content that is in line with the needs of the company's target...
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Communication as part of successful corporate sustainability strategy
The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse gas (GHG) emissions, the damage to the planet will be irreversible. The report...
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Keys to defining a digital marketing plan
You already have a website and you are on the Internet, so what now? If a few years ago we were hearing the statement "the company that is not present on the Internet, does not exist", now the wheel has turned even further to...
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A future without cookies? The effect of Google Topics on online marketing
The path of online advertising and marketing is full of twists, turns and bifurcation in the road. Professionals adapt as practices evolve, following new trends emerging across platforms, social networks, and apps. However, there...
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Delta Dore’s New Home Hub Presentation
WE ORGANISED THE MEDIA LAUNCH OF DELTA DORE'S NEW HOME HUB FOR THE CONNECTED HOME Our client Delta Dore has recently launched its new home hub Tydom, the company's signature product. LF Channel team was in charge of...
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