In the world of communication and public relations, partnering with famous personalities who manage their personal brand is a strategy that can...
Opinion Articles
Ten communication technology trends for 2024
The world of technology is constantly changing, and each year brings with it new predictions and trends that shape the global business and...
Four people-related crises to avoid in 2024
After three years of seemingly one crisis after another, leaders seem to feel less well versed in handling a crisis. This is borne out by the...
The Power of Diversity: Benefits for a Comms & PR Agency
In the dynamic world of public relations, diversity is not only a matter of inclusion but also a key strategy for success. Building a diverse team...
Chatbot marketing as a tool to personalize and optimize customer experience
Offering personalized customer service is one of the keys to the success of any business today. Customizing the customer experience attracts,...
How to strengthen your brand reputation on social media
Digital is very much alive at a time when the presence and use of social networks has been gaining ground and is playing an important role for...
Should we use AVE to evaluate PR Work & Strategies?
One of the most common questions asked by companies looking to implement a public relations campaign for the first time is: what will be the return...
Content marketing: the strategy to be a brand of reference
The development of content marketing strategies is one of the most popular measures among those companies that want to gain presence in the media...
Big Data and artificial intelligence: the best allies of modern communication
Today's society is witnessing major changes at all levels; and technology has changed the rules of the game, especially thanks to digitalisation....
