It is now widely recognized that communication today is profoundly shaped by the widespread use of social media, which has established itself as the...
Latest News
Thought leaders: key players in the technology ecosystem
12 May 2026
As technology is everywhere these days: at work, in shops, and even in the appliances we use at home. It sparks enormous interest, but also...
How to create a corporate identity manual step by step (with examples)
10 May 2026
Before starting to create a corporate identity manual, it is essential to understand what a brand identity really involves. Many people think it is...
The 8 Best Marketing Books to Gift in 2026
16 Apr 2026
They say that giving a book is like giving a treasure… because reading allows us to travel, imagine, and learn something new on every page. On key...
The Leading B2B Technology PR Agencies by Country (2026 Edition)
16 Mar 2026
In brief, this article identifies the leading B2B technology PR agencies by country for 2026. It covers key markets across Europe, North America,...
machistIAdas (sexist IA) Is artificial intelligence sexist?
6 Mar 2026
On the occasion of International Women’s Day, and seeing the rise of artificial intelligence in absolutely all areas, at LF Channel we asked...
Credibility and Deepfakes: Why traditional media is your reputational shield
26 Feb 2026
When the DANA storm devastated Valencia in October 2024, social media was filled with related content within minutes. Dramatic videos, shocking...
How to apply sustainability in corporate events (without greenwashing)
6 Feb 2026
The label “sustainable event” has already become an essential requirement in the world of corporate events. However, the growing interest in and...
5 New Communication and Public Relations Trends for 2026
15 Jan 2026
A new year is beginning, and many communication and PR professionals are wondering what lies ahead. Will AI further transform the way we work,...








