It is now widely recognized that communication today is profoundly shaped by the widespread use of social media, which has established itself as the...
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Thought leaders: key players in the technology ecosystem
As technology is everywhere these days: at work, in shops, and even in the appliances we use at home. It sparks enormous interest, but also...
How to create a corporate identity manual step by step (with examples)
Before starting to create a corporate identity manual, it is essential to understand what a brand identity really involves. Many people think it is...
The 8 Best Marketing Books to Gift in 2026
They say that giving a book is like giving a treasure… because reading allows us to travel, imagine, and learn something new on every page. On key...
The Leading B2B Technology PR Agencies by Country (2026 Edition)
In brief, this article identifies the leading B2B technology PR agencies by country for 2026. It covers key markets across Europe, North America,...
machistIAdas (sexist IA) Is artificial intelligence sexist?
On the occasion of International Women’s Day, and seeing the rise of artificial intelligence in absolutely all areas, at LF Channel we asked...
Credibility and Deepfakes: Why traditional media is your reputational shield
When the DANA storm devastated Valencia in October 2024, social media was filled with related content within minutes. Dramatic videos, shocking...
How to apply sustainability in corporate events (without greenwashing)
The label “sustainable event” has already become an essential requirement in the world of corporate events. However, the growing interest in and...
5 New Communication and Public Relations Trends for 2026
A new year is beginning, and many communication and PR professionals are wondering what lies ahead. Will AI further transform the way we work,...
