It is now widely recognized that communication today is profoundly shaped by the widespread use of social media, which has established itself as the...
PR Trends
Thought leaders: key players in the technology ecosystem
As technology is everywhere these days: at work, in shops, and even in the appliances we use at home. It sparks enormous interest, but also...
How to create a corporate identity manual step by step (with examples)
Before starting to create a corporate identity manual, it is essential to understand what a brand identity really involves. Many people think it is...
How to request a communication proposal (RFP) from communication agencies?
In the world of public relations and marketing, it is very common for companies, when selecting a service provider, to invite a small number of...
Credibility and Deepfakes: Why traditional media is your reputational shield
When the DANA storm devastated Valencia in October 2024, social media was filled with related content within minutes. Dramatic videos, shocking...
How to connect with consumers through a brand ambassador
One of the key principles of modern communication is connecting authentically with people. Social media and influencers serve as the bridge between...
Sustainable communication: how to promote green initiatives credibly
Sustainability is a strategic pillar for contemporary organizations. However, communicating this commitment in an authentic and credible way...
5 New Communication and Public Relations Trends for 2026
A new year is beginning, and many communication and PR professionals are wondering what lies ahead. Will AI further transform the way we work,...
The boom of microinfluencers: a key relationship to connect with real audiences
In the world of digital marketing, the rules of the game are constantly changing. Large communication campaigns are no longer enough to capture the...
