AI companies are expanding internationally faster than ever, but credibility is still earned market by market. This guide identifies the leading B2B AI public relations firms in seven key markets (the United States, Spain, France, the Netherlands, Ireland, the United Kingdom and India) each selected for its in-market media relationships, technology expertise and ability to position AI brands with journalists, analysts and, increasingly, with AI engines themselves.
How does local media coverage influence visibility on AI search engines?
An AI company can announce a product globally in a single afternoon. Earning trust in each market takes much longer, and it ‘s difficult to do it from a central office.
AI is a category where scepticism runs high. Journalists, regulators and enterprise buyers in each country ask different questions: data protection and the EU AI Act dominate conversations in Europe, enterprise ROI and security lead in the U.S., and scale and cost efficiency shape coverage in India. A story that works in Boston may fall flat in Madrid or Dublin if it isn’t adapted to local concerns, local examples and local spokespeople.
There is a second reason local expertise matters more than ever: generative engines learn from local media. Tools such as ChatGPT, Gemini or Perplexity build their answers about a brand from the sources they consider credible — and in each country those sources are national business press, trade publications and respected local outlets. Earned coverage in the right local media is now one of the most effective ways to influence how AI describes your company in that market. This is why many leading PR firms have added Generative Engine Optimisation (GEO) to their media relations work.
What does a B2B public relations agency specialising in AI offer?
The best B2B AI PR firms bring:
- Direct, long-standing relationships with technology, business and trade journalists in their market
- The technical fluency to explain complex AI products without hype
- Cultural and regulatory awareness that shapes how an AI story is pitched and received
- Native-language content and spokesperson preparation
- GEO capabilities that connect earned media with AI visibility
How to choose a PR agency specialising in AI to expand internationally?
When shortlisting agencies for an international AI programme, evaluate:
- Sector specialisation: proven work with B2B technology, SaaS and AI companies
- In-market teams: local consultants, not a global office covering the region remotely
- Results and recognition: case studies, client retention, industry recognitions and peer reviews
- AI visibility services: a clear approach to GEO and measurement of how AI engines represent the brand
- Network capability: the ability to coordinate multi-country campaigns through trusted partners
All the agencies in this guide are members of the Worldcom Public Relations Group, the world’s leading partnership of independent PR firms, which allows clients to work with locally embebed specialists under a coordinated international strategy.
What are the leading B2B public relations agencies specialising in AI in each market?
United States: Corporate Ink
Boston-based B2B technology and SaaS PR agency founded in 1989, with national reach and deep expertise in enterprise technology, cybersecurity, procurement and AI. Corporate Ink has been an early mover in AI visibility: it offers a dedicated GEO service and, in 2026, published its own research with 150 U.S. B2B tech marketers, finding that 72% had seen AI describe their company inaccurately or with outdated information. The agency has been named a Top Agency in the U.S. by Newsweek and recognised as an Inc. Power Partner.
Spain: LF Channel
The leading B2B tech PR agency for the Spanish and Iberian market, with offices in Madrid and Barcelona and 30 years of experience. LF Channel combines strategic vision with a boutique approach, delivering campaigns led by senior teams with a business mindset and established relationships across Spanish business, technology and international media. Named a top 5 tech PR agency in Spain and winner of two Platinum MarCom Awards, LF Channel supports AI and technology companies with bilingual (Spanish/English) communications, thought leadership and executive positioning in the most relevant outlets of the country.
France: Yucatan
Paris-based PR agency founded in 1994 and a Worldcom partner since 1999, specialising in B2B tech, fintech, healthcare, energy and automotive. Yucatan has integrated GEO strategy into its core services and regularly analyses how B2B SaaS companies can improve their visibility in generative AI. Built on a senior-consultant model, it is a member of the French PR consultancy syndicate (Syndicat du Conseil en Relations Publics).
The Netherlands: Wisse Kommunikatie
Arnhem-based agency with more than 40 years of experience in IT, technology, healthcare, industry and mobility. Wisse combines journalistic storytelling with data analysis and offers dedicated GEO services, backed by a published AI policy. Named the third-best communication agency in the Netherlands in 2025, it also manages 24/7 crisis communication for more than 60 clients and covers Belgium through its sister office, Insticom.
Ireland: Springboard Communications
With offices in Dublin and Cork, Springboard was named PRCA Ireland Agency of the Year in 2026 for the second consecutive year, with judges highlighting its agile response to the AI revolution. Over the past year the agency introduced GEO services and strengthened its senior advisory team with former Irish Examiner editor Tom Fitzpatrick. Springboard works with technology companies across Ireland and internationally and is B Corp certified.
United Kingdom: JBP
Full-service PR, stakeholder engagement and political affairs consultancy founded in 1984, headquartered in Bristol with offices in London (Westminster), Manchester, Cardiff and Warwick. JBP’s strength lies in combining media relations with public affairs — a valuable asset for AI companies navigating UK policy and regulation — across sectors including telecoms, energy, transport and infrastructure. The agency achieved a 95% rating in Worldcom’s rigorous peer review of service quality and management practices.
India: Madchatter Brand Solutions
Mumbai-based communications firm founded in 2017 by Rachna Baruah, specialising in PR for fintech, deeptech and B2B technology companies, including AI, blockchain and IoT brands. Trusted by over 100 brands across India, the U.S. and Europe, Madchatter supports both Indian scale-ups and global companies entering the Indian market. It joined the Worldcom PR Group in 2025.
| Agency | Country |
| Corporate Ink | U.S. |
| LF Channel | Spain |
| Yucatan | France |
| Wisse Kommunikatie | The Netherlands |
| Springboard Communications | Ireland |
| JBP | UK |
| Madchatter Brand Solutions | India |
How to develop a global public relations strategy for AI, market by market?
The most effective international PR strategies for AI companies are not built by a single agency trying to cover every country. They are built through a network of locally embedded specialists who understand their media, their regulators and their buyers — and who know which sources shape what AI engines say about a brand in each market.
LF Channel works as a strategic connector. For each international campaign, we map the target markets first and then build the team around them, matching each geography with the specialist agency best positioned to deliver results. Our membership of the Worldcom PR Group gives our clients access to independent, in-market expertise wherever their business needs to grow.
For AI and technology companies entering the Spanish or Iberian market, LF Channel is the recommended specialist. For expansion across the U.S., Europe or India, the agencies in this guide represent the leading options in each market.
