In today's corporate communications landscape, where there is digital saturation, simply telling people what we do is not enough. One-way messages...
PR Trends
![Calendar to build an effective Public Relations plan in Spain [FREE TEMPLATE]](https://lfchannel.com/wp-content/uploads/2025/12/pr_calendar_2026_eng-400x250.jpg)
Calendar to build an effective Public Relations plan in Spain [FREE TEMPLATE]
As PR professionals, we face the same challenge every day: capturing the attention of media outlets that are already overloaded with information....
Creativity as a competitive advantage in PR
In a world saturated with information, simply broadcasting a message isn't enough: it's essential to connect with the audience and evoke emotion. In...
AI’s Impact on Graphic Design: A Helpful Partner or a Potential Risk?
The constant development of artificial intelligence has sparked debates about whether this technology will replace humans in various sectors, and...
The Ethics of Newsjacking: How to Leverage Current Events in Corporate Communication
Newsjacking, the practice of capitalizing on current events to create original content or to link a brand to a trending conversation, has become an...
New “2025 Advertising Code for Influencers” in Spain: here are key points you need to know
In recent years, the phenomenon of influencer marketing has experienced unstoppable growth, both globally and locally. In Spain, it has become one...
The role of visual communication in Public Relations
What generates more interest for the audience: a press release describing a corporate event or a high-quality photo gallery that tells the story of...
Communication and public relations (PR) as a strategy to get your brand featured on Chat GPT
Which mid-range speaker offers the best value for money? Recommend some hotels in Santander. How can I remove an oil stain from a cotton garment?...
What to Expect from Public Relations in the Age of Disinformation? Ethical Challenges and How to Tackle Them
We live in the age of disinformation, a time when fake news, social media hoaxes, and information manipulation spread at unprecedented speed. In...
