In recent years, the phenomenon of influencer marketing has experienced unstoppable growth, both globally and locally. In Spain, it has become one...
PR Trends
The role of visual communication in Public Relations
What generates more interest for the audience: a press release describing a corporate event or a high-quality photo gallery that tells the story of...
Communication and public relations (PR) as a strategy to get your brand featured on Chat GPT
Which mid-range speaker offers the best value for money? Recommend some hotels in Santander. How can I remove an oil stain from a cotton garment?...
What to Expect from Public Relations in the Age of Disinformation? Ethical Challenges and How to Tackle Them
We live in the age of disinformation, a time when fake news, social media hoaxes, and information manipulation spread at unprecedented speed. In...
The main media groups in Catalonia and their leading publications
In the field of communication and public relations, the media is our most powerful ally. That’s why it’s essential to know who’s who in the media...
TikTok: how to introduce your brand into the platform?
TikTok has revolutionized the digital marketing scene. What started as a short-video app for dancing and viral challenges has turned into a key...
Which communication channel is advisable according to your type of audience
We live in a hyperconnected ecosystem where the audience’s attention is the most valuable asset. In this context, knowing what communication...
Hit play on your brand: how podcasts generate a real connection
In the current digital era, where experiencing an excessive flow of information and ads everywhere is very common, podcasts have become a powerful...
How to Measure a PR Campaign with Google Analytics
You launch a public relations campaign, secure media and social media mentions, but… do you really know if it’s working? Measuring the impact of a...
