In an increasingly digital world, online accessibility remains a challenge for many companies. In Spain alone, more than 4 million people live with...
PR Trends
How to Measure a PR Campaign with Google Analytics
3 Apr 2025
You launch a public relations campaign, secure media and social media mentions, but… do you really know if it’s working? Measuring the impact of a...
Crisis management for data breaches: protect your company’s reputation
20 Mar 2025
Data breaches can severely damage a company's reputation, leading to customer distrust and a media crisis. If your company faces such a situation,...
How to connect with diverse audiences through inclusive communication
4 Mar 2025
In an increasingly globalized world, where technology is breaking down barriers—cultural, generational, ability-related, and linguistic, among...
How to do Sports public relations
30 Jan 2025
Sports are one of the most widely followed activities worldwide. They have the power to fill large stadiums while breaking records in live...
Partnering with Famous Personalities to Boost Visibility in Your Communication Strategy
12 Nov 2024
In the world of communication and public relations, partnering with famous personalities who manage their personal brand is a strategy that can...
How to Stand Out at Mobile World Congress 2025?
5 Nov 2024
The next edition of the Mobile World Congress (MWC), the largest and most influential global event in the connectivity ecosystem, is approaching....
The importance of adapting corporate communication to the local context: the case of Spain and Ecuador
31 Oct 2024
Updating, renewing and adapting to different contexts is vital for brands to be relevant to all customers and strategic audiences they interact...
How to position your brand in the cybersecurity sector in Spain [Download our free guide].
11 Oct 2024
Technologies such as artificial intelligence, along with other innovative solutions, are improving protection and response to cyber threats. But how...