When the DANA storm devastated Valencia in October 2024, social media was filled with related content within minutes. Dramatic videos, shocking...
PR Trends
How to connect with consumers through a brand ambassador
One of the key principles of modern communication is connecting authentically with people. Social media and influencers serve as the bridge between...
Sustainable communication: how to promote green initiatives credibly
Sustainability is a strategic pillar for contemporary organizations. However, communicating this commitment in an authentic and credible way...
5 New Communication and Public Relations Trends for 2026
A new year is beginning, and many communication and PR professionals are wondering what lies ahead. Will AI further transform the way we work,...
The boom of microinfluencers: a key relationship to connect with real audiences
In the world of digital marketing, the rules of the game are constantly changing. Large communication campaigns are no longer enough to capture the...
Storytelling in public relations: what it is, how to apply it, and why it will transform your communication
In today's corporate communications landscape, where there is digital saturation, simply telling people what we do is not enough. One-way messages...
![Calendar to build an effective Public Relations plan in Spain [FREE TEMPLATE]](https://lfchannel.com/wp-content/uploads/2025/12/pr_calendar_2026_eng-400x250.jpg)
Calendar to build an effective Public Relations plan in Spain [FREE TEMPLATE]
As PR professionals, we face the same challenge every day: capturing the attention of media outlets that are already overloaded with information....
Creativity as a competitive advantage in PR
In a world saturated with information, simply broadcasting a message isn't enough: it's essential to connect with the audience and evoke emotion. In...
AI’s Impact on Graphic Design: A Helpful Partner or a Potential Risk?
The constant development of artificial intelligence has sparked debates about whether this technology will replace humans in various sectors, and...
