Communication: Providing immediate IMPACT and long-term trust PR Strategies: Elevating BRAND awareness to stay above the crowd Events: Connecting brands with consumers LIFESTYLE desires Marketing Strategies: Creating passion on arrival to MARKET

Strategic Communications, PR & Marketing Agency

We are a team of public relations and marketing professionals passionate about communication, results-oriented and teamwork. We bring expertise in innovation, consumer electronics, online communities, and technology markets that can provide a positive change in our daily lives.

PR, Communications & Marketing: OUR WORK

B2C and Lifestyle
Technology and Innovation
Education and society
Real Estate, FinTech, PropTech
E-mobility and sustainability
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Cibersecurity
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Anuya Upadhyay

Absolutely spectacular work from LF Channel, our PR partners in Spain. This is not the first time we have secured national media coverage. Previous stories have been published in major media.

Anuya Upadhyay, EMEA PR Manager, PURE STORAGE

Thorsten Werner, vicepresidente de relaciones públicas de NFON

LF Channel and their absolutely professional team brought NFON in one year to the most important media in Spain and Portugal. They know how to get our message across … fast, perfect and always one step ahead.

Thorsten Werner, NFON‘s VP Public Relations

Erica McCabe Jefe de Comunicaciones Internacionales Nextdoor

You should definitely hire LF Channel. They are one of the most impressive, committed, connected, strategic and results-oriented agencies I have worked with in my 20+ year career in communications. I can confidently tell you that you would be making a mistake if you did not select them as your communications partner!

Erica McCabe, Head of International Communications Nextdoor

Leo Nascimento, Managing Director Deezer España

LF Channel is more than a PR agency, it’s part of the Deezer team in Spain. Together we developed the communication strategy to bring our service closer and closer to the media and music fans.

Leo Nascimento, Managing Director Deezer Spain

Cathy Gallego, Channel Marketing Manager Southern Europe at ViewSonic

From the LF Channel team I would highlight their quick response before any challenge they are presented with, fast and efficient team always with a positive response and a big smile.

Cathy Gallego, Channel Marketing Manager Southern Europe at ViewSonic

Lavinia Alexandra Dragota , Marketing & PR Responsible Kruk España

It is always a pleasure to cooperate with LF Channel. Professionalism, flexibility and innovation are three of the many qualities that describe the incredible team that makes up the company.
Being able to count on such a team is definitely adding value to any collaboration.

Lavinia Alexandra Dragota , Marketing & PR Responsible Kruk Spain

Floatee Marketing Team

Thank you so much for all your support and media coverage in Spain! The Floatee T-shirt continues its life-saving mission and is going to expand more and more. Together, we make a difference!

Floatee Marketing Team

OUR services

Public relations & digital strategies

Each communication strategy attracts exclusive audiences. To make it a reality, we foster relationships with the media, bloggers, streamers, influencers, and online communities from different sectors.

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Marketing solutions

We conceive coherent and attractive solutions that create value for each given target audience. From the definition of the right content for the right environment, to the development of a complete campaign that includes advertising support, corporate documentation…
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Event organization

Personal interaction takes place in many forms and platforms, evolving every day. We create environments where all stakeholders exceed expectations, whether interacting with the media, customers, potential customers, or with products and services.
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Communication & DEI training programs

Successful organizations are often good listeners and need to be good speakers. We offer specific training that will help you develop a voice that promotes the reputation of the brand, transmitting messages in line with both business objectives and company values.
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Crisis communication services “SALUS”

We have a specialized team for managing communication during critical situations that may affect the reputation or operation of an organization through the SALUS service. This service develops strategies to mitigate the negative impact by providing clear and coherent messages to the media, employees, clients, and other stakeholders. Additionally, it advises organizational leaders on best practices for facing the crisis, ensuring a rapid and effective response.
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Learn about our DIVERSITY and CSR services

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SOME CLIENTS OF OUR AGENCY

ron supremo Agencia de comunicacion y relaciones publicas lfchannel
Agencia de comunicacion y relaciones publicas lfchannel serban
Agencia de comunicacion y relaciones publicas lfchannel nido
Agencia de comunicacion y relaciones publicas lfchannel konyks
Agencia de comunicacion y relaciones publicas lfchannel rh prive

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FREQUENTLY ASKED QUESTION ABOUT OUR COMMUNICATIONS AGENCY

About the agency

What kind of agency is LF Channel?

LF Channel is a communications and PR agency with a strategic focus and measurable results. Since 1996, we have been helping international brands and growing companies to align their communications with their business objectives.

What sets us apart:

• We work with brands seeking to make a positive impact (innovation, sustainability, diversity), whilst continuing to support more traditional sectors.
• We have international experience, offering creative and bespoke campaigns.
• We deliver projects with senior, business-focused teams, achieving recognised results: we are one of the top 5 technology PR agencies in Spain and have received international awards.

What communications packages do agencies offer?

At LF Channel, our services are tailored to every stage of a business’s development:

1. International brands entering Spain or Southern Europe: we focus on market entry communications, institutional relations, local activation and building a reputation from scratch.
2. Brands in the growth phase: we focus on positioning, brand awareness, product communication and integrated campaigns.
3. Leading companies seeking to consolidate or evolve: corporate PR, thought leadership, reputation management and internal communication.

In which sectors does LF Channel have experience?

We have a solid track record in sectors such as technology (B2B and B2C), healthtech, real estate, fintech, lifestyle, automotive, education, and consumer electronics, among others. Some examples of what we have achieved:

• We took a multinational technology company from 0 to more than 30 media placements per month, positioning it as a benchmark in its category in Spain.
• We supported a healthtech startup with its media strategy to attract investor interest during its expansion phase.
• We have managed the launch of international brands — including automotive manufacturers — in the Spanish market, from the very first media placement to the consolidation of their presence.

You can explore more examples in our projects section:
Success stories: https://lfchannel.com/en/projects/

Apart from public relations, what other services can a communications agency offer?

In addition to public relations, many communications agencies offer a range of services that help companies grow and improve their visibility in a strategic way.

LF Channel is not just a communications agency: we are a growth lever for businesses. We align every communication action with our clients’ commercial objectives, because visibility without direction does not generate return.
Our main services are:
• PR and media relations
• Integrated marketing solutions
• Event organization
• Communication and DEI training programs
• Crisis communication

In addition, we work with a network of specialized collaborators to design and implement comprehensive 360° marketing, advertising, and communication plans, always connected to business KPIs.

More information in our services section: https://lfchannel.com/en/services/

How we work?

What does it mean to work with an agency on a “monthly retainer” basis, and how does this differ from hiring on a project-by-project basis?

We usually offer two working models tailored to the needs of each brand:

1. Project-based
Ideal for specific objectives with a defined timeframe: product launches, specific campaigns, or improving visibility over a set period. We design a bespoke plan and execute it, ensuring measurable results.
2. Monthly retainer (fee)
Recommended for brands seeking to build reputation and positioning in the long term. We draw up an annual communications plan that is adjusted monthly according to priorities and market developments. Your company will have a dedicated team working continuously on visibility, media management and strategic relations.

How long does it take to see the first results?

It depends on the starting point and the collaboration model. In one-off projects, the first media placements usually come within the first 4–6 weeks. In retainer models, positioning and reputation results are built progressively, with significant progress typically visible between 3 and 6 months.

That is why we recommend starting with a brand audit to establish a baseline. This allows us to show you, with concrete data, the real progress made over time.

What is the minimum duration of a contract or project with a communications agency?

For one-off projects, the usual minimum duration is 2 to 3 months, depending on the scope. For retainers, we recommend a minimum commitment of 6 months in order to build a solid strategy with measurable results. In any case, we always define this transparently in the proposal before getting started.

What is the minimum duration of a contract or project with a communications agency?

For one-off projects, the usual minimum duration is 2 to 3 months, depending on the scope. For retainers, we recommend a minimum commitment of 6 months in order to build a solid strategy with measurable results. In any case, we always define this transparently in the proposal before getting started.

Results and coverage

How are results measured at a communications agency like LF Channel?

Ideally, we start with an initial brand audit to establish the baseline situation. After the agreed working period, we repeat the analysis to show progress with concrete data.

The metrics we use to evaluate impact include:
• Volume and quality of coverage: number of placements across print, digital, TV, radio, and podcasts.
• Media tier: appearing in a local outlet is not the same as being featured in a leading national or international publication in your sector.
• Share of voice: how much weight your brand has in the media conversation compared to competitors.
• Sentiment and tone: how your brand is perceived in the media and in industry conversations.
• Potential reach (OTS): how many people may have seen or heard the coverage generated.
• Referral traffic and PR-attributed leads: when it is possible to connect visibility with commercial results.

Well-executed communication creates a reputational asset that builds over time and has a direct impact on the trust of clients, investors, and partners.

More on how to measure a PR campaign: https://lfchannel.com/en/ave-to-evaluate-pr-work-strategies/

What market coverage can a communications agency based in Spain offer?

At LF Channel, we offer both local and global coverage. In Spain, we have offices in Barcelona and Madrid. For international projects, we are members of the Worldcom PR Group, one of the largest global networks of independent communications agencies, with a presence in over 115 cities across 45 countries.

This means we can mobilise local teams across Europe, the US, Latin America and other regions through a single point of contact here in Spain, ensuring consistency of message and strategy across all markets.

Team, languages and budget

What sort of companies and brands should engage in communications and PR?

We work with international brands looking to enter or establish themselves in Spain or Southern Europe, and with Spanish companies undergoing growth or repositioning. Our clients range from late-stage start-ups to well-established multinationals.

At LF Channel, we are particularly well-suited to organisations that value agility, personalisation and working with senior teams: companies that do not want to be just another number in a large agency, but rather to have a partner committed to their business.

In which languages does LF Channel offer its international communications and public relations services?

We are native speakers of Spanish, Catalan and English. This multilingual capability is particularly valuable for international brands that require consistent communication across different markets or that operate with global teams.

Who makes up LF Channel’s team of communications and PR consultants?

LF Channel is a boutique agency: all our projects are managed by senior professionals with direct experience in communications, PR, strategic marketing and media relations. We do not delegate work requiring strategic vision to junior staff.

You will have a dedicated team and a clear point of contact, with direct access to the agency’s management when the situation requires it. We are agile precisely because we do not have the cumbersome structures of a large network.

What is the minimum investment or recommended budget range for working with an agency?

We don’t have a standard budget, as we tailor everything to your objectives, scope and stage of business.

We don’t sell off-the-shelf packages. We sell bespoke solutions that link every euro spent on communication to a specific business objective. If you’re unsure whether your budget will work, just let us know: the most important thing is that the proposal is fair and sustainable for both parties.

AI, ethics and social responsibility

Do agencies use artificial intelligence to improve their communication and public relations strategies?

Yes, selectively and responsibly. At LF Channel, we integrate AI tools to streamline repetitive or high-volume tasks: media coverage analysis, trend monitoring, preliminary market research, adapting content formats, or generating initial drafts that our team reviews, refines and validates.
What we never delegate to AI is strategy, editorial judgement or our relationships with the media and stakeholders. That part requires experience, context and human judgement — and that is exactly where we add the most value.

How does LF Channel protect the confidentiality and security of its customers’ data when using artificial intelligence tools?

Our clients’ information is never entered into open-source generative AI tools (such as public versions of ChatGPT or other platforms without contractual privacy guarantees). When we use AI, we do so with tools that offer professional terms of use and do not use the data entered to train models.

Furthermore, we adhere to the principles of the GDPR when processing any sensitive information, and confidentiality is enshrined in all our service agreements.

What is DEI Channel and how does it promote diversity, equity and inclusion within LF Channel and in brand communications?

DEI Channel is our specialized division focused on diversity, equity, and inclusion. It was created from a strong conviction: companies have a responsibility to be active drivers of a fairer and more sustainable society, and that starts from within.

DEI Channel monitors and guides all of our activity through this lens. This includes the use of inclusive language in all our communications — both internal and external — the integration of equity criteria into our processes, and the implementation of Corporate Social Responsibility actions aligned with our values.

For our clients, DEI Channel also represents a dedicated service area: we support them in the design and implementation of inclusive communication strategies, training programs in DEI language and culture, and CSR initiatives with real, communicable impact.

We believe that diversity is neither a trend nor a compliance requirement — it is a competitive advantage and a shared responsibility.

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