The best of strategic communication and marketing: LF Channel News

What is branded content?

What is branded content?

Branded content: what is it and how does it differ from unpaid content?   Nowadays, branded content is starting to gain strength as a marketing...

A toast between wine and solidarity

A toast between wine and solidarity

We are very proud of taking part in the "Verema Solidària" initiative, which supports social projects fighting poverty and social exclusion. Under...

Original ideas to send to the media

Original ideas to send to the media

Public relations includes different communication actions to strengthen relationships with a brand's stakeholders. One of the main audiences is the...