Key dates and national and international days can be considered as great opportunities for communication actions, being the necessary link for the...
PR_Trends
How to create a marketing and communication plan
A marketing and communication plan is a detailed strategy that brings together the marketing and communication activities of a company with the aim...
Inclusive Communication in Spanish language: Reasons to Integrate It into Your Public Relations Strategy
Drawing upon my extensive twelve-year experience in the field of communication and public relations and having recently completed a decade working...
Influencer Marketing: Everything you should know about the new “influencer law”
According to an Adecco survey to 2,000 young Spaniards aged 4 to 16, the influencer profession is the fifth most desired in the country. Moreover,...
Should we use AVE to evaluate PR Work & Strategies?
One of the most common questions asked by companies looking to implement a public relations campaign for the first time is: what will be the return...
Communication as part of successful corporate sustainability strategy
The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse...
Content marketing: the strategy to be a brand of reference
The development of content marketing strategies is one of the most popular measures among those companies that want to gain presence in the media...
Big Data and artificial intelligence: the best allies of modern communication
Today's society is witnessing major changes at all levels; and technology has changed the rules of the game, especially thanks to digitalisation....
How to generate engagement in the Spanish media: the perfect pitch
Generating interest in the Spanish media is an arduous task nowadays. The Covid-19 crisis has changed the rules of the game and, far from returning...
