One of the most common questions asked by companies looking to implement a public relations campaign for the first time is: what will be the return...
PR_Trends
Communication as part of successful corporate sustainability strategy
The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse...
Content marketing: the strategy to be a brand of reference
The development of content marketing strategies is one of the most popular measures among those companies that want to gain presence in the media...
Big Data and artificial intelligence: the best allies of modern communication
Today's society is witnessing major changes at all levels; and technology has changed the rules of the game, especially thanks to digitalisation....
How to generate engagement in the Spanish media: the perfect pitch
Generating interest in the Spanish media is an arduous task nowadays. The Covid-19 crisis has changed the rules of the game and, far from returning...
True-news, DEI and other hot topics: 4 PR trends in for 2023
2022 is coming to an end, the year in which we finally stop talking about Covid and we are getting tired of hearing the word metaverse. Another...
What is a corporate blog and how to use it in a marketing plan?
Many companies have a corporate blog. But not all of them understand why this is useful. Is it really necessary? In this post we explain the...
How to build a cohesive team within an agency and get the most out of it
According to a recent study by the University of Warwick (London), employees who feel happy at work are up to 12% more productive, and this has a...
What is branded content?
Branded content: what is it and how does it differ from unpaid content? Nowadays, branded content is starting to gain strength as a marketing...
