2022 is coming to an end, the year in which we finally stop talking about Covid and we are getting tired of hearing the word metaverse. Another...
PR_Trends
What is a corporate blog and how to use it in a marketing plan?
9 Dec 2022
Many companies have a corporate blog. But not all of them understand why this is useful. Is it really necessary? In this post we explain the...
How to build a cohesive team within an agency and get the most out of it
26 Nov 2022
According to a recent study by the University of Warwick (London), employees who feel happy at work are up to 12% more productive, and this has a...
What is branded content?
26 Oct 2022
Branded content: what is it and how does it differ from unpaid content? Nowadays, branded content is starting to gain strength as a marketing...
Original ideas to send to the media
19 Sep 2022
Public relations includes different communication actions to strengthen relationships with a brand's stakeholders. One of the main audiences is the...