In the dynamic field of public relations, brands and organizations will explore new frontiers in 2024. The team at LF Channel, the communications...
Results for "marketing"
Chatbot marketing as a tool to personalize and optimize customer experience
23 Nov 2023
Offering personalized customer service is one of the keys to the success of any business today. Customizing the customer experience attracts,...
How to create a marketing and communication plan
1 Aug 2023
A marketing and communication plan is a detailed strategy that brings together the marketing and communication activities of a company with the aim...
Influencer Marketing: Everything you should know about the new “influencer law”
16 May 2023
According to an Adecco survey to 2,000 young Spaniards aged 4 to 16, the influencer profession is the fifth most desired in the country. Moreover,...
Content marketing: the strategy to be a brand of reference
20 Jan 2023
The development of content marketing strategies is one of the most popular measures among those companies that want to gain presence in the media...
What is a corporate blog and how to use it in a marketing plan?
9 Dec 2022
Many companies have a corporate blog. But not all of them understand why this is useful. Is it really necessary? In this post we explain the...
Top corporate sustainability communication trends in 2024
5 Feb 2024
A new year starts, and the curtain opens once again and many companies fill their agendas with endless lists of resolutions. One of them is always...
LF Channel wins MarCom Awards for #AcceptAllCookies campaign for Avast
23 Jan 2024
The great effort and work of the LF Channel team has been recognized again; this time, with the MarCom Awards Platinum for the #AcceptAllCookies...
5 trends on Diversity, Equity and Inclusion in business and communications for 2024
15 Jan 2024
Corporate social responsibility and labor wellbeing are having an increasingly greater impact on economic activity. In fact, 90% of the consumer...