LF Channel wins MarCom Awards for #AcceptAllCookies campaign for Avast

23 Jan 2024

The great effort and work of the LF Channel team has been recognized again; this time, with the MarCom Awards Platinum for the #AcceptAllCookies campaign for our client Avast. These awards are dedicated to honor the work of professionals in the marketing and communication sector at an international level. 

With more than 6,500 participants, LF won the Platinum Award in the “Strategic Communications” category. 

Thanks to the communication actions carried out, the “Accept All Cookies” campaign achieved a potential reach of more than 1.200 million users and an estimated economic value of more than €30,000. 

 

What makes this campaign so special? 

The purpose of this campaign was to educate the population about the importance of “cookies” on the Internet. To do so, the LF team considered that a good tool was to connect this concept with its Spanish literal translation (galleta) developing a storytelling with a recipe approach. 

In collaboration with pastry chef and influencer Alma Obregón, we developed a 360º communication campaign that, from a pastry approach, allowed us to learn more about computer cookies, capturing the attention of the target audience and achieving the objectives set. 

You can see more details about the #AcceptAllCookies campaign aquí.  

LF HITS

The first months of the year are loaded with important news that companies want to communicate. It’s time for businesses to position themselves as...

LF Channel joins the ADC

LF Channel joins as a new member of the ADC (Asociación de Consultoras de Comunicación), an association that brings together communication...

LF HITS

We are back with the first "LF HITS" of 2024! We are ready with renewed batteries and eager to continue achieving even better results than last year...

Shall we talk?

Barcelona Phone

Madrid Phone

Privacy