The great effort and work of the LF Channel team has been recognized again; this time, with the MarCom Awards Platinum for the #AcceptAllCookies campaign for our client Avast. These awards are dedicated to honor the work of professionals in the marketing and communication sector at an international level.
With more than 6,500 participants, LF won the Platinum Award in the “Strategic Communications” category.
Thanks to the communication actions carried out, the “Accept All Cookies” campaign achieved a potential reach of more than 1.200 million users and an estimated economic value of more than €30,000.
What makes this campaign so special?
The purpose of this campaign was to educate the population about the importance of “cookies” on the Internet. To do so, the LF team considered that a good tool was to connect this concept with its Spanish literal translation (galleta) developing a storytelling with a recipe approach.
In collaboration with pastry chef and influencer Alma Obregón, we developed a 360º communication campaign that, from a pastry approach, allowed us to learn more about computer cookies, capturing the attention of the target audience and achieving the objectives set.
You can see more details about the #AcceptAllCookies campaign aquí.