Virtual reality to improve the lives of our elders
Nokia, together with Cáritas and Telefónica España, has launched a project that puts the technology at the service of the elderly to improve their daily lives. Based on music therapy, thanks to VR (virtual reality)...
Learn moreVirtual reality to improve the lives of our elders
The role of Inbound Marketing
We can define the role Inbound Marketing as the set of strategies aiming to attract consumers to a company’s website on a voluntary basis. How? By creating valuable content that is in line with the needs of the company's target...
Learn moreThe role of Inbound Marketing
Communication as part of successful corporate sustainability strategy
The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse gas (GHG) emissions, the damage to the planet will be irreversible. The report...
Learn moreCommunication as part of successful corporate sustainability strategy
Keys to defining a digital marketing plan
You already have a website and you are on the Internet, so what now? If a few years ago we were hearing the statement "the company that is not present on the Internet, does not exist", now the wheel has turned even further to...
Learn moreKeys to defining a digital marketing plan
A future without cookies? The effect of Google Topics on online marketing
The path of online advertising and marketing is full of twists, turns and bifurcation in the road. Professionals adapt as practices evolve, following new trends emerging across platforms, social networks, and apps. However, there...
Learn moreA future without cookies? The effect of Google Topics on online marketing
Delta Dore’s New Home Hub Presentation
WE ORGANISED THE MEDIA LAUNCH OF DELTA DORE'S NEW HOME HUB FOR THE CONNECTED HOME Our client Delta Dore has recently launched its new home hub Tydom, the company's signature product. LF Channel team was in charge of...
Learn moreDelta Dore’s New Home Hub Presentation
Is personal selling part of public relations?
How to become a convincing and effective salesperson Personal selling is one of the most important and oldest business strategies. This promotional technique is intended to convince any customer to buy and to increase customer...
Learn moreIs personal selling part of public relations?
Nuki at the service of functional diversity
Nuki's aim is to support and make everyday life easier for people with functional diversity. Installing home automation in the home may seem like a whim to some, but the reality is that for some people it is a...
Learn moreNuki at the service of functional diversity
Worldcom presents tool for business leaders
The Worldcom Confidence Index (WCI) goes live and interactive with new online data visualization tool to help business leaders make timely strategic communications choices The Worldcom Public Relations Group (Worldcom)...
Learn more