Redacción | 2 de June de 2022 |

Virtual reality to improve the lives of our elders

  Nokia, together with Cáritas and Telefónica España, has launched a project that puts the technology at the service of the elderly to improve their daily lives. Based on music therapy, thanks to VR (virtual reality)...

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Virtual reality to improve the lives of our elders

  Nokia, together with Cáritas and Telefónica España, has launched a project that puts...
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Redacción | 26 de May de 2022 |

The role of Inbound Marketing  

We can define the role Inbound Marketing as the set of strategies aiming to attract consumers to a company’s website on a voluntary basis. How? By creating valuable content that is in line with the needs of the company's target...

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The role of Inbound Marketing  

We can define the role Inbound Marketing as the set of strategies aiming to attract consumers to a...
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Redacción | 23 de May de 2022 |

Communication as part of successful corporate sustainability strategy

The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse gas (GHG) emissions, the damage to the planet will be irreversible. The report...

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Communication as part of successful corporate sustainability strategy

The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less...
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Redacción | 23 de May de 2022 |

Keys to defining a digital marketing plan  

You already have a website and you are on the Internet, so what now?  If a few years ago we were hearing the statement "the company that is not present on the Internet, does not exist", now the wheel has turned even further to...

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Keys to defining a digital marketing plan  

You already have a website and you are on the Internet, so what now?  If a few years ago we were...
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Redacción | 17 de May de 2022 |

A future without cookies? The effect of Google Topics on online marketing

The path of online advertising and marketing is full of twists, turns and bifurcation in the road. Professionals adapt as practices evolve, following new trends emerging across platforms, social networks, and apps. However, there...

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A future without cookies? The effect of Google Topics on online marketing

The path of online advertising and marketing is full of twists, turns and bifurcation in the road....
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Redacción | 12 de May de 2022 |

Delta Dore’s New Home Hub Presentation

WE ORGANISED THE MEDIA LAUNCH OF DELTA DORE'S NEW HOME HUB FOR THE CONNECTED HOME  Our client Delta Dore has recently launched its new home hub Tydom, the company's signature product.  LF Channel team was in charge of...

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Delta Dore’s New Home Hub Presentation

WE ORGANISED THE MEDIA LAUNCH OF DELTA DORE'S NEW HOME HUB FOR THE CONNECTED HOME  Our client...
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Redacción | 26 de April de 2022 |

Is personal selling part of public relations?

How to become a convincing and effective salesperson Personal selling is one of the most important and oldest business strategies. This promotional technique is intended to convince any customer to buy and to increase customer...

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Is personal selling part of public relations?

How to become a convincing and effective salesperson Personal selling is one of the most important...
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Freddy | 7 de April de 2022 |

Nuki at the service of functional diversity

Nuki's aim is to support and make everyday life easier for people with functional diversity.   Installing home automation in the home may seem like a whim to some, but the reality is that for some people it is a...

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Nuki at the service of functional diversity

Nuki's aim is to support and make everyday life easier for people with functional...
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Freddy | 6 de April de 2022 |

Worldcom presents tool for business leaders

The Worldcom Confidence Index (WCI) goes live and interactive with new online data visualization tool to help business leaders make timely strategic communications choices   The Worldcom Public Relations Group (Worldcom)...

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Worldcom presents tool for business leaders

The Worldcom Confidence Index (WCI) goes live and interactive with new online data visualization...
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