Stay ahead of media trends to lead the conversation
THE CHALLENGE
Telecommunications and data networking multinational Nokia wanted to be perceived as the thought leader in 5G, connectivity, automation and smart cities.
Some of its competitors had been visible in these areas for a long time. As an additional challenge, the company had limited resources allocated for Spain.
RESULTS
Our strategy was based on leveraging the agenda of key trend leaders to open the window of opportunity and give selective access to Nokia’s most sought-after experts. Through three lines of action:
Phase 1
Pre-launch
Driving one-on-one meetings with media and the local Nokia CEO
Phase 2
Launching
Promoting local publications and interviews during MWC
Phase 3
Presentation
Promoting national TV coverage for relevant local projects
RESULTS
Since 2017, LF Channel has been delivering high-value results and continuity for Nokia, maximizing the company’s presence in Spanish media and available resources. Some results achieved in 2023:
News achieved in Spain
Audience
Equivalent value in advertising
