nextdoor : EMPOWERING NEIGHBORS TO BUILD HAPPIER NEIGHBORHOODS

THE NEIGHBORHOOD SOCIAL NETWORK AND THE SUPER-NEIGHBORS

Challenge:

Position Nextdoor as the most relevant neighborhood app in Spain for users, potential users, partners, institutions, and media.

Strategy:

Implementation of a PR campaign to achieve impact in local press, national newspapers, and lifestyle magazines with a social focus. Brand visibility through press releases, local events, and exclusive reports to tell the stories of different Spanish neighbors and neighborhoods.

Organization of the “Super Neighbors Awards”, a campaign to reward the best neighbors: those who make life easier for their surroundings, more fun or, in short, happier.

Results:

More than 50 attendees attended the event, including Nextdoor users, journalists, local associations and organizations, representatives of neighborhood businesses and Barcelona City Council officials. Coverage of the event was very successful, including radio, television, and national magazines.

In addition, the PR campaign generated more than 191 articles in print media, 44 radio interviews, 19 TV reports, 575 online articles, with an economic value of more than 3 million euros.