EMPRESAS POLAR: LAUNCHING OF ITS READY-TO-FREEZE AREPA
PRESENTATION OF ITS NEW PRODUCT IN THE SPANISH MARKET
Empresas Polar, a global brand of Venezuelan origin recognized for its P.A.N. precooked corn flour and its broad portfolio of food products, wanted to strengthen its presence in Spain and continue to bring the differentiating values of Venezuelan food to the palates of our country.
On the occasion of the launch of its precooked, frozen and ready-to-eat arepa in Mercadona, we designed an event aimed at the press and influencers in the gastronomic field. The main attraction was a showcooking in which both the brand’s Global Brand Director, Alexandra Mendoza, and P.A.N.’s chef, José Antonio del Pozo, presented the new product and gave attendees the opportunity to taste different arepa creations with various fillings.
More than 20 journalists and influencers attended, resulting in extensive media and social media coverage. In addition, interviews were arranged with spokespersons and other brand managers in media of maximum interest. As a global result, the conversation around this launch was boosted and Empresas Polar’s positioning among the Spanish media as a leader in Venezuelan food was reinforced, thus accentuating its authority when it comes to talking about international gastronomy in Spain.