ECOVADIS: URGENT AND ESSENTIAL SUSTAINABILITY
CONTENT STRATEGY TO PUT SUSTAINABILITY ON THE FRONT
THE CHALLENGE
EcoVadis is a global leader in sustainability certifications for the supply chain. It had a strong presence in Anglo-Saxon markets but faced difficulties connecting with its audiences in Spain. To gain visibility and brand awareness, they decided to implement a content creation and communication strategy for the Spanish market.
STRATEGY
LF Channel analyzed EcoVadis’ needs from a content perspective and worked with them to understand and integrate their language, communication style, and priorities. The agency worked on the review and update of the website and initiated a monthly content creation program based on translation, localization, and creation of texts for the Spanish and Latin American markets.
In parallel, we launched a media relations campaign to position the brand and its spokespeople as leaders in their sector.
RESULTS
We have managed to connect with the Spanish audience through the creation and localization of various contents, including:
- Customized marketing content for business acquisition in the Spanish-speaking market in the form of blog posts, social media content, infographics, whitepapers, success stories, email campaigns, newsletters…
- Media relations: more than 100 clippings achieved in 2023 in the main economic, sustainability, and supply chain media outlets in Spain.
- Organization of events and annual conferences focused on sustainability to reach clients and potential clients.
