ECOVADIS: URGENT AND ESSENTIAL SUSTAINABILITY
CONTENT STRATEGY TO PUT SUSTAINABILITY ON THE FRONT PAGE
Challenge:
EcoVadis is a world leader in sustainability certification for the supply chain. It had a strong presence in Anglo-Saxon markets, but problems connecting with its audiences in Spain. To gain visibility and brand awareness, they decided to implement a content creation and communication strategy for the Spanish market.
Strategy:
LF Channel analyzed EcoVadis’ needs from a content perspective and worked with them to understand and integrate their language, communication style and priorities. The agency worked on revising and updating the website and initiated a monthly content creation program based on translation, localization and copy creation for the Spanish and Latin American markets. In parallel, a media relations campaign was launched to position the brand and its spokespeople as leaders in their sector.
Results:
We have been able to connect with the Spanish public through the creation and localization of diverse content. Among others:
- Blog posts
- Content for social networks
- Infographics
- Whitepapers
- Case studies
- Emailing campaigns
- Newsletters
- Press releases
- Opinion articles
- Event coverage


