Content Strategy and Public Relations to Bring Sustainability to the Front Page
THE CHALLENGE
EcoVadis, a global leader in sustainability certifications for supply chains, had a strong presence in Anglo-Saxon markets but faced difficulties connecting with its audiences in Spain. To address this challenge and increase its brand visibility and recognition, EcoVadis decided to implement a content creation and communication strategy for the Spanish market.
To execute this strategy, they chose LF Channel as their agency in Spain. LF Channel played a crucial role in adapting and developing content specifically for the Spanish market, ensuring a stronger connection and greater relevance with the local audience.
STRATEGY
LF Channel developed a comprehensive communication strategy, divided into three pillars:
Phase 1
Language Integration and Local Adaptation
The agency worked on reviewing and updating the website and initiated a monthly content creation program for the Spanish and Latin American markets, including blog posts, social media content, infographics, whitepapers, success stories, email campaigns, and newsletters.
Phase 2
Close Relationships with Journalists
In parallel, a media relations campaign was launched to position the brand and its spokespersons as leaders in their sector. Close relationships and constant monitoring of sector news are key components of this phase.
Phase 3
Lead Contacts
LF Channel supports the organization and execution of events aimed at Ecovadis‘ clients and potential clients in Spain. Additionally, they provide recommendations and local knowledge in email marketing campaigns directed at clients.
RESULTS
Thanks to the communication strategy developed by LF Channel, Ecovadis has increased its connection with the Spanish public:
Increased its connection with the Spanish public
The company has proactively appeared in over 100 news stories in a year
Success and recognition of the local events organized
