ECOVADIS: URGENT AND ESSENTIAL SUSTAINABILITY
CONTENT STRATEGY TO PUT SUSTAINABILITY ON THE FRONT PAGE
EcoVadis is a world leader in sustainability certification for the supply chain. It had a strong presence in Anglo-Saxon markets, but problems connecting with its audiences in Spain. To gain visibility and brand awareness, they decided to implement a content creation and communication strategy for the Spanish market.
LF Channel analyzed EcoVadis’ needs from a content perspective and worked with them to understand and integrate their language, communication style and priorities. The agency worked on revising and updating the website and initiated a monthly content creation program based on translation, localization and copy creation for the Spanish and Latin American markets. In parallel, a media relations campaign was launched to position the brand and its spokespeople as leaders in their sector.
We have been able to connect with the Spanish public through the creation and localization of diverse content. Among others:
- Blog posts
- Content for social networks
- Case studies
- Emailing campaigns
- Press releases
- Opinion articles
- Event coverage