ECOVADIS: URGENT AND ESSENTIAL SUSTAINABILITY

CONTENT STRATEGY TO PUT SUSTAINABILITY ON THE FRONT PAGE

Challenge:

EcoVadis is a world leader in sustainability certification for the supply chain. It had a strong presence in Anglo-Saxon markets, but problems connecting with its audiences in Spain. To gain visibility and brand awareness, they decided to implement a content creation and communication strategy for the Spanish market.

Strategy:

LF Channel analyzed EcoVadis’ needs from a content perspective and worked with them to understand and integrate their language, communication style and priorities. The agency worked on revising and updating the website and initiated a monthly content creation program based on translation, localization and copy creation for the Spanish and Latin American markets. In parallel, a media relations campaign was launched to position the brand and its spokespeople as leaders in their sector.

Results:

We have been able to connect with the Spanish public through the creation and localization of diverse content. Among others:

• Blog posts
• Content for social networks
• Infographics
• Whitepapers
• Case studies
• Emailing campaigns
• Newsletters
• Press releases
• Opinion articles
• Event coverage