CHARGE AMPS: LAUNCH OF A NEW CHARGING SOLUTION FOR ELECTRIC VEHICLES

LAUNCH OF A NEW BRAND IN SPAIN

Challenge:

Charge Amps is a Swedish company that offers sustainable and smart solutions for electric vehicle charging. The company was looking to launch its charging stations in Spain, a country with local players of great national and international relevance. The challenge was to raise awareness, not only of the brand and product, but also of the sector, in a new emerging market where only 6% of cars are electric and hybrid.

Strategy:

LF Channel’s strategy is to implement a comprehensive public relations program based on creating highly newsworthy content, positioning itself as a leader and building relationships with key media outlets for Charge Amps. The different areas of the PR Program include disseminating news and updates, managing interviews, and developing and publishing leadership content.

Results:

Since its debut in Spain at the end of 2021 and throughout 2022, Charge Amps has made a total of 247 media appearances, a potential audience of more than 600 million and an economic value of more than 250,000 euros. Over several months, several media such as El País, El Mundo and Capital Radio, conducted and published a total of 15 interviews.