CHARGE AMPS: INTRODUCING A NEW ELECTRIC VEHICLE CHARGING SOLUTION

LAUNCHING A NEW BRAND IN SPAIN

THE CHALLENGE

Charge Amps, a Swedish company offering sustainable and smart solutions for electric vehicle charging, aimed to introduce its charging stations in Spain. With a market dominated by significant local and international players, the challenge was to establish brand recognition and educate the market about their innovative products in an emerging sector where only 6% of vehicles are electric or hybrid.

STRATEGY

LF Channel implemented a comprehensive public relations strategy to elevate Charge Amps’ profile. This included crafting highly informative content, positioning the company as industry leaders, and building strong relationships with key media outlets in Spain.

Key initiatives included:

• Dissemination of news and updates
• Managing interviews with industry leaders
• Creating and publishing thought leadership content

RESULTS

Over two years, Charge Amps achieved over 400 articles, reaching an audience of more than 3 billion people. The campaign’s value exceeded €590,000. Charge Amps secured coverage in top national media outlets, spanning business, energy sustainability, electric mobility, and automotive sectors.