Introduction of a New Electric Vehicle Charging Solution in Spain
THE CHALLENGE
Charge Amps is a Swedish company that offers sustainable and intelligent solutions for electric vehicle charging. The company sought to launch its charging stations in Spain, a country with significant national and international local players.
The challenge was to promote not only the brand and product but also the sector in a new emerging market where only 6% of cars were electric or hybrid. LF Channel was selected to design and implement an effective communication strategy that would highlight the innovation and sustainability of Charge Amps.
STRATEGY
LF Channel developed a comprehensive communication strategy, divided into three key pillars:
Phase 1
Creation of Relevant Content
Develop and disseminate high-relevance news and updates about Charge Amps and the electric mobility sector, positioning the company as a leader in the field.
Phase 2
Media Relations
Manage interviews and build strong relationships with key media outlets to ensure extensive media coverage.
Phase 3
Thought Leadership
Create and publish leadership content, including articles and statements that highlight Charge Amps’ leading global position.
RESULTS
Presence in top-tier national media, specializing in business, energy, sustainability, electric mobility, and automotive sectors.
Articles published in two years
Of people reached
Campaign value in euros
CHARGE AMPS: INTRODUCING A NEW ELECTRIC VEHICLE CHARGING SOLUTION
LAUNCHING A NEW BRAND IN SPAIN
THE CHALLENGE
Charge Amps, a Swedish company offering sustainable and smart solutions for electric vehicle charging, aimed to introduce its charging stations in Spain. With a market dominated by significant local and international players, the challenge was to establish brand recognition and educate the market about their innovative products in an emerging sector where only 6% of vehicles are electric or hybrid.
STRATEGY
LF Channel implemented a comprehensive public relations strategy to elevate Charge Amps’ profile. This included crafting highly informative content, positioning the company as industry leaders, and building strong relationships with key media outlets in Spain.
Key initiatives included:
- Dissemination of news and updates
- Managing interviews with industry leaders
- Creating and publishing thought leadership content
RESULTS
Over two years, Charge Amps achieved over 400 articles, reaching an audience of more than 3 billion people. The campaign’s value exceeded €590,000. Charge Amps secured coverage in top national media outlets, spanning business, energy sustainability, electric mobility, and automotive sectors.
