From total unknown to strategic partner in the Spanish electromobility market
THE CHALLENGE
Charge Amps, a Swedish company and leading provider of smart charging solutions for electric vehicles, partnered with LF Channel to break into the Spanish market before the window of opportunity closed.
Spain was experiencing a decisive moment for electromobility: new regulations were transforming the sector, public investment in charging infrastructure was accelerating, and the market was preparing for exponential growth. But Charge Amps was completely unknown in a country where local competitors like Wallbox already had strong presence and recognition.
The risk was clear: arriving late meant being permanently relegated. Without visibility among key strategic partners—distributors, installers, fleet companies, real estate developers—Charge Amps could lose the battle before starting it, allowing competitors to consolidate their position as undisputed leaders while the Spanish market was just beginning its expansion.
The objective: quickly position Charge Amps as a serious and technologically advanced player, capable of competing with established actors, and build a network of commercial partnerships that would allow capturing market share in a sector about to explode.
STRATEGY
We designed a high-intensity market entry campaign, focused on generating rapid credibility and capturing the attention of commercial decision-makers at a moment where every partnership mattered:
Phase 1
Building sector authority
Development of high-value informative content about Charge Amps and the electric mobility sector
Positioning of the company as a technological innovator, not as “just another player”
Leveraging the regulatory and sustainability agenda to insert Charge Amps into relevant conversations
Phase 2
Direct access to strategic media
Intensive relationship management with journalists specialized in energy, sustainability, mobility, and automotive
Structured interview program with Charge Amps spokespersons
Coverage in top-tier national media and B2B specialized publications where decision-makers seek information
Phase 3
Thought leadership for differentiation
Creation of signed articles and expert content positioning Charge Amps as a global technological leader
Participation in conversations about the future of electric mobility in Spain
RESULTS
Business impact:
- From total unknown to recognized partner: Charge Amps managed to establish strategic partnerships with key players in the Spanish market
- Regular announcements of new commercial agreements that consolidated the brand’s presence in the market
- Acquisition of commercial partners via media coverage: companies contacted Charge Amps directly after seeing their presence in specialized media
- Competitive positioning achieved: Charge Amps managed to enter decision-makers’ radar before local competitors consolidated absolute market dominance
Visibility impact:
Articles published in two years
Of people reached
Campaign value in euros
Established presence in top-tier national media and specialized publications (business, energy, sustainability, electric mobility, automotive)
The real value:
In an emerging market where only 6% of vehicles were electric or hybrid, achieving early visibility wasn’t just PR—it was securing a seat at the table when the Spanish electromobility sector would multiply by 10. LF Channel converted Charge Amps from an unknown without a commercial network into a credible competitor capable of capturing strategic partnerships, protecting their growth opportunity in one of the European markets with the greatest potential.
CHARGE AMPS: INTRODUCING A NEW ELECTRIC VEHICLE CHARGING SOLUTION
LAUNCHING A NEW BRAND IN SPAIN
THE CHALLENGE
Charge Amps, a Swedish company offering sustainable and smart solutions for electric vehicle charging, aimed to introduce its charging stations in Spain. With a market dominated by significant local and international players, the challenge was to establish brand recognition and educate the market about their innovative products in an emerging sector where only 6% of vehicles are electric or hybrid.
STRATEGY
LF Channel implemented a comprehensive public relations strategy to elevate Charge Amps’ profile. This included crafting highly informative content, positioning the company as industry leaders, and building strong relationships with key media outlets in Spain.
Key initiatives included:
- Dissemination of news and updates
- Managing interviews with industry leaders
- Creating and publishing thought leadership content
RESULTS
Over two years, Charge Amps achieved over 400 articles, reaching an audience of more than 3 billion people. The campaign’s value exceeded €590,000. Charge Amps secured coverage in top national media outlets, spanning business, energy sustainability, electric mobility, and automotive sectors.
