The best of strategic communication and marketing: LF Channel News
We have renewed our commitment to the Diversity Charter
At LF Channel, diversity and inclusion are values that are part of our DNA. That is why we have just renewed our commitment to the Fundación...
How does generation Z stay informed?
It is now widely recognized that communication today is profoundly shaped by the widespread use of social media, which has established itself as the...
Thought leaders: key players in the technology ecosystem
As technology is everywhere these days: at work, in shops, and even in the appliances we use at home. It sparks enormous interest, but also...
How to create a corporate identity manual step by step (with examples)
Before starting to create a corporate identity manual, it is essential to understand what a brand identity really involves. Many people think it is...
How to request a communication proposal (RFP) from communication agencies?
In the world of public relations and marketing, it is very common for companies, when selecting a service provider, to invite a small number of...
The 8 Best Marketing Books to Gift in 2026
They say that giving a book is like giving a treasure… because reading allows us to travel, imagine, and learn something new on every page. On key...
From journalism to PR: the prejudices I had to unlearn
For a long time, I worked in media newsrooms. I learned in radio, grew up doing field reporting for television, and established myself on production...
The Leading B2B Technology PR Agencies by Country (2026 Edition)
In brief, this article identifies the leading B2B technology PR agencies by country for 2026. It covers key markets across Europe, North America,...
machistIAdas (sexist IA) Is artificial intelligence sexist?
On the occasion of International Women’s Day, and seeing the rise of artificial intelligence in absolutely all areas, at LF Channel we asked...
