NUKI: NEW SMART LOCKS ARRIVE IN SPAIN

PRESENTATION OF A NEW HOME IOT BRAND

Challenge

Nuki is the leading brand in the development of smart locks in Central Europe. Upon its arrival in the Spanish market, it was presented to the media as the best home IOT solution for home access.

Strategy

Our first milestone was to introduce the Nuki Smart Lock 2.0 and its complements to the press. Meeting at a central location in Madrid, journalists were able to meet the company’s top executives and see products on the ground, as well as discuss home automation and home security.

Results

20 journalists from 20 different outlets attended the event; there were face-to-face interviews with the founders, and we also conducted a dozen lab tests of Nuki locks in consumer tech media. The overall result is the positioning of the “Nuki” brand as a reference in home automation.