NFON : powering business communication in the cloud

voip german technology

Challenge:

NFON, Europe’s leading cloud telephony solution, launched its service offering in Spain in October 2015. Unknown at first, the initial challenge was to raise brand awareness, and since then LF Channel has worked to build a strong brand reputation and leadership.

Streategy:

The NFON brand has gained wide recognition in the market through PR campaigns mainly targeting technology and corporate media. We created customer and partner success stories, engaging with market reports and white papers generating valuable content for the IT community.

Results:

After 6+ years of collaboration, we have obtained thousands of press clippings in national reference media, organized 7 press conferences and 2 HQ media visits, and continued our successful annual PR campaign.

We have also established a good relationship of trust with leading technical journalists in Spain.