PR for business communications company
THE CHALLENGE
NFON is a leading European cloud telephony solution that introduced its service offering in Spain in October 2015.
Its main challenge was to increase brand recognition in a new market.
STRATEGY
A PR campaign based on:
Phase 1
Long term media relations
Preparación del material de comunicación, incluidos los comunicados de prensa, los artículos de opinión y la gestión de los acuerdos de marketing con los medios de comunicación.
Presentación a un medio económico de primer nivel para la publicación en exclusiva de una entrevista el día del lanzamiento.
Phase 2
Creation of valuable content
Through the production of success stories with customers and partners, participation in market reports and white papers, valuable content was created for the IT community.
RESULTS
Years working together.
Monthly media mentions (average)
Press events
Press trips to headquarters
