From Unknown to Benchmark: How NFON Grew in the Spanish Market
THE CHALLENGE
NFON, a leading cloud telephony solution in Europe, entered the Spanish market in October 2015. Its main challenge was to increase brand awareness in a new, highly competitive market with established local providers. The mission was to position NFON as a strategic partner for companies looking to modernize corporate communications and adopt cloud solutions, thereby creating a solid foundation for business growth.
STRATEGY
LF Channel designed a comprehensive public relations strategy focused on creating visibility, credibility, and market value, with two main levers:
Phase 1
Strong Media Relations
A communication plan was developed targeting primarily technology and business media, combining corporate and product announcements, interviews with key spokespeople, and coverage of company news. This positioned NFON as a benchmark in cloud telephony within the Spanish business ecosystem.
Phase 2
Creation of Valuable Content
Success stories with clients and partners were produced, participation in market reports was ensured, and relevant white papers were generated for the IT community. This educational and storytelling approach helped consolidate NFON’s reputation as a sector leader and provide tangible value to its target audience.
LF Channel’s Contribution
- Building and managing relationships with key media to drive visibility and credibility.
- Developing strategic content that demonstrates NFON’s value for companies and partners.
- Organizing events and press trips to strengthen the brand’s presence and corporate narrative.
- Providing ongoing advisory to position the company as a benchmark in the transformation of corporate communications toward the cloud.
RESULTS
Years of continuous collaboration, consolidating NFON's presence in Spain.
Monthly mentions on average in specialized media.
Successful press events organized.
Press trips to the headquarters to generate exclusive content and strengthen media relationships.
Key impact:
The communication strategy has steadily increased NFON’s brand recognition in Spain, built trust among clients and partners, and established a solid foundation for commercial growth and cloud service adoption.
