Welcome, Elo!

10 Oct 2023

We are very happy to have Elo back at LF Channel. Eloína Rivero returns to our team as new Business Development Manager. She previously worked for more than 5 years as Account Manager and she has returned to the company to continue with the expansion of the brand, to face the challenge of strengthening our international positioning and to increase the agency’s business in Southern Europe.  

Welcome back, colleague! 

 

Name: Eloína Rivero 

 

Studies/education: Degree in Advertising and Public Relations and Business Administration and Management. Master’s Degree in Protocol and Event Organization. Master in Contemporary Culture: Literature and Artistic Institutions. 

 

Previous experience: 8 years of experience in communication agencies. IN most of the cases I worked for tech clients. 

 

Position at LF CHANNEL: Business Development Manager 

 

What do you expect from LF CHANNEL? I was working at LF Channel for 5 years, and I have always considered this agency as my home. After a brief adventure outside, I’m back at LF Channel looking forward to new challenges, now in the business area, and surrounded by a wonderful team that makes everything easy and motivating. 

 

How do you imagine your new position in the new business area?  I have always liked the business and entrepreneurial side of a company. For this reason, and although I have been combining new business with client management for some years now, I am very excited to be able to begin to dedicate myself fully to working in the development of new business. I am very eager to continue growing in this sense. 

 

Beyond work: what do you like to do in your free time?  Reading, listening to music and hiking in the Guadarrama mountains 😉. 

 

What do you find particularly fascinating about the technology industry? In general, whenever a new technological breakthrough emerges, we tend to feel fear, even rejection, perhaps because we don’t know what the scope and risks of application are. But the truth is that technology is integrated into everything we do, it is humanized, and it helps us to be more efficient, more profitable, and even more sustainable in many cases. That’s the beauty of technology, that it is born to help us be better and overcome challenges. 

 

What is your favorite social media platform and why? As a millennial, I use Instagram 😊, it’s the network I’m most comfortable with in my free time. And on a work level, LinkedIn is my main source of daily information – I don’t leave home without looking at my feed! 

 

How do you find out about news, on paper or online? Online. 

 

Last question: do you like cats (sorry, but we had to ask it). 😉 Yes! Although I am a dog person – In fact, I have a dog called Norma. 

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