OXYGEN : SLOW TECH AND EMERGENCY COMMUNICATION TO HELP IN EMERGENCY SITUATIONS

TECHNOLOGY AND SOLIDARITY

Challenge:

OxyGEN was born during a global pandemic, so it was imperative to provide multidisciplinary support for the project to move forward and become a reality as quickly as possible. Protofy needed to promote its emergency device in the Spanish media to gain recognition, thereby encouraging an expedited approval process so that the device could reach hospitals as quickly as possible.

Strategy:

The COVID-19 pandemic created an information crisis of media excess, so finding OxyGEN amidst the deluge of news and various initiatives was of utmost importance. LF Channel developed a public relations strategy focused on disseminating details of the project and positioning OxyGEN as a device that could help alleviate a collapsing healthcare system.

Results:

We obtained 395 impacts in two weeks, in all types of communication channels, from the main general media headers, specialized press, health press, to radio, television and digital media.