B2B communication strategy in the field of mobile marketing
THE CHALLENGE
AppsFlyer is the mobile attribution and marketing analytics platform of choice for leading brands around the world to create exceptional experiences. The company needed to increase its visibility in the Spanish market.
The company’s main challenge was to position itself as a reference player in the competitive mobile marketing ecosystem, within the general and specialized press.
STRATEGY
Our annual public relations plan focused on three areas:
Phase 1
Creation of educational content
The relationship with leading journalists in the field of mobile marketing was key to introduce the brand’s discourse, adapting concepts such as mobile attribution or digital privacy to a more familiar language.
Phase 2
Thought leadership actions
Through specific thought leadership activities with the brand’s spokespersons, Appsflyer soon positioned itself at the top of mind of specialized journalists and their spokespersons as authoritative speakers in the sector.
Phase 3
Translation and localization of corporate content
In line with the brand’s identity and messages, LF Channel supported the company by localizing its corporate content into Spanish in order to reach its Spanish users.
RESULT
S
In two years…
Interviews conducted
Press release sent
Press articles
Of audience
