The best of strategic communication and marketing: LF Channel News
“LF Channel wins the Dotcomm and Summit Creative Awards 2023 for their #AcceptAllCookies campaign for Avast
At LF Channel we are proud to announce that we have been honored with two international awards for the #AcceptAllCookies campaign we conducted for...
How to strengthen your brand reputation on social media
Digital is very much alive at a time when the presence and use of social networks has been gaining ground and is playing an important role for...
Welcome Diego!
Diego was a member of the LF Channel team as an assistant, and we are delighted that he is now joining us as an Account Executive. Diego was a...
LF HITS
In a communications agency there is a lot of work that is sometimes difficult to be recognized. Behind a media impact (or clipping, as we also call...
Should we use AVE to evaluate PR Work & Strategies?
One of the most common questions asked by companies looking to implement a public relations campaign for the first time is: what will be the return...
Communication as part of successful corporate sustainability strategy
The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse...
Content marketing: the strategy to be a brand of reference
The development of content marketing strategies is one of the most popular measures among those companies that want to gain presence in the media...
Big Data and artificial intelligence: the best allies of modern communication
Today's society is witnessing major changes at all levels; and technology has changed the rules of the game, especially thanks to digitalisation....
How to generate engagement in the Spanish media: the perfect pitch
Generating interest in the Spanish media is an arduous task nowadays. The Covid-19 crisis has changed the rules of the game and, far from returning...
