Offering personalized customer service is one of the keys to the success of any business today. Customizing the customer experience attracts,...
PR Trends
How to strengthen your brand reputation on social media
Digital is very much alive at a time when the presence and use of social networks has been gaining ground and is playing an important role for...
Should we use AVE to evaluate PR Work & Strategies?
One of the most common questions asked by companies looking to implement a public relations campaign for the first time is: what will be the return...
Communication as part of successful corporate sustainability strategy
The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse...
Content marketing: the strategy to be a brand of reference
The development of content marketing strategies is one of the most popular measures among those companies that want to gain presence in the media...
Big Data and artificial intelligence: the best allies of modern communication
Today's society is witnessing major changes at all levels; and technology has changed the rules of the game, especially thanks to digitalisation....
How to generate engagement in the Spanish media: the perfect pitch
Generating interest in the Spanish media is an arduous task nowadays. The Covid-19 crisis has changed the rules of the game and, far from returning...
True-news, DEI and other hot topics: 4 PR trends in for 2023
2022 is coming to an end, the year in which we finally stop talking about Covid and we are getting tired of hearing the word metaverse. Another...
What is a corporate blog and how to use it in a marketing plan?
Many companies have a corporate blog. But not all of them understand why this is useful. Is it really necessary? In this post we explain the...
