A new year starts, and the curtain opens once again and many companies fill their agendas with endless lists of resolutions. One of them is always...
PR Trends
5 trends on Diversity, Equity and Inclusion in business and communications for 2024
Corporate social responsibility and labor wellbeing are having an increasingly greater impact on economic activity. In fact, 90% of the consumer...
5 communication and marketing trends that will define 2024
In the dynamic field of public relations, brands and organizations will explore new frontiers in 2024. The team at LF Channel, the communications...
Four people-related crises to avoid in 2024
After three years of seemingly one crisis after another, leaders seem to feel less well versed in handling a crisis. This is borne out by the...
The Power of Diversity: Benefits for a Comms & PR Agency
In the dynamic world of public relations, diversity is not only a matter of inclusion but also a key strategy for success. Building a diverse team...
Chatbot marketing as a tool to personalize and optimize customer experience
Offering personalized customer service is one of the keys to the success of any business today. Customizing the customer experience attracts,...
How to strengthen your brand reputation on social media
Digital is very much alive at a time when the presence and use of social networks has been gaining ground and is playing an important role for...
Should we use AVE to evaluate PR Work & Strategies?
One of the most common questions asked by companies looking to implement a public relations campaign for the first time is: what will be the return...
Communication as part of successful corporate sustainability strategy
The UN has set 2024 as the deadline for preventing a climate catastrophe: if we do not act in less than two years and reduce carbon and greenhouse...
