WACOM: BRINGING TECHNOLOGY INTO THE CLASSROOM

Challenge:

Wacom, technology company specialized in pen tablets, interactive display and digital pens throughout Europe, detected a digitization problem in classrooms and adapted its products, originally focused on design professionals, to provide a solution for schools, teachers and students. The challenge was to make a prestigious brand known to a new public, education sector, where Wacom brand was completely unknown.

Strategy:

The strategy was based on the creation of local value content to support teachers, while giving visibility to the real use of Wacom products as a teacher. KOL program with 8 influential teachers on social networks to develop tutorials and video content to demonstrate that Wacom is the best technology tool for teaching and learning.

Results:

Wacom quickly positioned itself as a benchmark for equipping schools with cutting-edge technology, and a thought leader in the technological transformation of the education sector.

The uses and benefits of Wacom were demonstrated through visual content and use cases created by teachers.