WACOM: BRINGING TECHNOLOGY INTO THE CLASSROOM
Challenge:
Wacom, technology company specialized in pen tablets, interactive display and digital pens throughout Europe, detected a digitization problem in classrooms and adapted its products, originally focused on design professionals, to provide a solution for schools, teachers and students. The challenge was to make a prestigious brand known to a new public, education sector, where Wacom brand was completely unknown.
Strategy:
The strategy was based on the creation of local value content to support teachers, while giving visibility to the real use of Wacom products as a teacher. KOL program with 8 influential teachers on social networks to develop tutorials and video content to demonstrate that Wacom is the best technology tool for teaching and learning.
Results:
Wacom quickly positioned itself as a benchmark for equipping schools with cutting-edge technology, and a thought leader in the technological transformation of the education sector.
The uses and benefits of Wacom were demonstrated through visual content and use cases created by teachers.


