LF Channel as the Strategic Communication Hub for Wacom in Southern Europe
RETO
Wacom is a global leader in digital pen technology and tablet solutions, known for its innovation and high-quality products. For the past 20 years, LF Channel has worked closely with Wacom, building a trusted relationship and coordinating the brand’s communication strategy. Initially focused on Spain, LF Channel was later tasked with extending its successful communication approach to France and Italy—three distinct markets requiring a cohesive yet regionally adapted strategy.
The main challenge was to implement a robust communication strategy that respected local nuances while maintaining a consistent brand message across these diverse markets. The goal was to achieve exceptional media coverage and brand recognition through effective, tailored communication strategies in each country.
STRATEGY
LF Channel developed a comprehensive communication strategy for Wacom, built around 3 core pillars:
Phase 1
Unified Communication Hub
LF Channel serves as the central agency and liaison between Wacom and local agencies in Spain, France, and Italy. Acting as the sole point of contact, LF Channel manages communication needs, ensuring smooth coordination and fostering a strong relationship with the brand.
Phase 2
Localized Execution
The strategy includes having native teams in each country to optimize results. This involves leveraging local media relationships, market knowledge, and language expertise. Customized campaigns, such as product launches and creative outreach, are executed in each market based on what resonates best locally.
Phase 3
Personalized Actions
LF Channel organizes communication activities across Southern Europe, which are then tailored to each country’s specifics, including events, creative mailings, and influencer collaborations. This ensures that Wacom’s brand message is communicated effectively and adapted to the unique characteristics of each region.
RESULTS
For over 20 years, LF Channel has delivered remarkable and satisfactory results for Wacom. Each year, the agency achieves:
Product reviews
Million people reached
In campaign economic value
