Activating an entire ecosystem to drive 1,000+ registrations
How an integrated B2B event communications strategy helped the Barcelona Chamber of Commerce exceed 1,000 registrations for Space Economy Congress 2026.
CHALLENGE
The Barcelona Chamber of Commerce partnered with LF Channel as its communications agency for the 2026 edition of Space Economy Congress, with a clear business objective: increase awareness and drive registrations for the event.
Bringing together the space industry at the intersection of space and business, the congress aimed to attract more than 1,000 registrants, reach audiences beyond Catalonia and turn the wider ecosystem — including institutions, companies, speakers and partners — into advocates for the event.
STRATEGY
As a communications agency specialising in events and the technology sector, we brought together media relations, paid social, social media management and ecosystem engagement in one integrated strategy designed to drive registrations.
We developed three coordinated workstreams, each targeting a specific business objective. Together, they helped expand the event’s reach, increase registrations and strengthen its credibility.
Phase 1
Greater reach, with the industry as an amplifier
We created a toolkit to help stakeholders across the sector promote the congress with a consistent voice in Catalan, Spanish and English. We also developed email campaigns to encourage B2B meetings during the event.
Phase 2
More registrations, driven by conversion-focused paid social
We launched Meta Ads and Google Ads campaigns targeting business audiences, space-enabled industries and the wider space ecosystem across Spain, and continuously optimised them to drive registrations.
Phase 3
Building credibility through voices
We arranged exclusive interviews with spokespeople from industry, science and the organiser, to offer a comprehensive overview of the present and future of the space economy.
BUSINESS IMPACT
The goal was not just to raise awareness of the congress, but to reach a major registration milestone and create tangible business opportunities for the space sector. The results speak for themselves:
Total event registrations
We exceeded the target, achieving 19.6% growth compared with the previous edition.
B2B meetings requested
The congress strengthened its position as a platform for meaningful business opportunities across the space industry.
Registrations through digital channels
Nearly half of all registrations came through digital channels, with channel-level tracking in place to help optimise investment in future editions.
A mobilised industry ecosystem
Companies and speakers amplified the congress’s reach beyond its official channels.
Key results: A 28.7% increase in website traffic, a 3.6% CTR on Google Ads (compared with the 2% average), 1.8 million impressions on Meta Ads, and three interviews reaching an audience of more than 600,000 people.
This project shows how communications for a B2B congress or event can go beyond raising awareness to attract qualified attendees, mobilise an entire ecosistem and create real business opportunities. At LF Channel, we help event organisers, institutions and businesses amplify their events and turn visibility into registrations, meetings and growth.
“LF Channel’s experience and expertise in communications for technology companies and events have been key to meeting the communication needs of SEC26 and have contributed significantly to surpassing attendance figures from previous editions.”
Vicente Atienza, Head of New Industrial Projects, Barcelona Chamber of Commerce
