Leading Conversations with a Disruptive Approach
THE CHALLENGE
Pure Storage (NYSE: PSTG) is a technology company specializing in flash-based data storage solutions. Founded in 2009, it excels at delivering high-performance, efficient and simple storage for enterprise environments. Its products improve application performance and reduce operating costs with a faster and more reliable infrastructure. In addition, Pure Storage focuses on continuous innovation and sustainability, managing data effectively and responsibly.
In its expansion throughout Europe, Pure Storage sought the support of a PR consulting firm to help them communicate their news in Spain and establish themselves as one of the most innovative companies. They aimed to position themselves as a reliable and sustainable alternative to their competitors.
STRATEGY
The key was to position Pure Storage as a thought leader, which implies that the company is seen as an authority in its field and a reliable source of innovation and vision for the future. The phases of this strategy are:
Phase 1
Crafting a powerful and authentic narrative
Focus on creating and communicating a clear and differentiating narrative that highlights the company’s technological advances and environmental commitment.
Phase 2
Journalist Relations
Invest in building strong relationships with key industry journalists to facilitate meaningful conversations.
Phase 3
Environmental Commitment
Highlight and communicate Pure Storage’s environmental commitment, showing how their sustainable practices differentiate them in the marketplace.
RESULTS
Since 2019 working together, we have succeeded in getting Pure Storage seen, heard and respected. In 2023, we achieved:
Articles in top-tier media
Interviews managed
Opinion pieces
Industry award wins
Our collaboration has boosted Pure Storage’s perception as a pioneer in technology and sustainability, not only increasing its visibility, but also solidifying its reputation as a market leader.
“Absolutely stellar work by LF Channel, our PR partners in Spain. This is not the first time they have secured us coverage in a national business publication. Previous stories include multiple hits in main media.”
Anuya Upadhyay, Head of PR EMEA, Pure Storage
