
THE CHALLENGE
STRATEGY

Phase 1
Crafting a powerful and authentic narrative
Focus on creating and communicating a clear and differentiating narrative that highlights the company’s technological advances and environmental commitment.

Phase 2
Journalist Relations
Invest in building strong relationships with key industry journalists to facilitate meaningful conversations.

Phase 3
Environmental Commitment
Highlight and communicate Pure Storage’s environmental commitment, showing how their sustainable practices differentiate them in the marketplace.
RESULTS
Articles in top-tier media
Interviews managed
Opinion pieces
Industry award wins
“Absolutely stellar work by LF Channel, our PR partners in Spain. This is not the first time they have secured us coverage in a national business publication. Previous stories include multiple hits in main media.”
Anuya Upadhyay, Head of PR EMEA, Pure Storage




