Becoming a leader in the competitive luxury real estate sector
THE CHALLENGE
Round Hill Capital, a global leader in real estate investment, is the principal investor in Palo Alto, a luxury residential complex in Marbella.
The company sought greater recognition among potential buyers across Europe by promoting its lifestyle destination concept.
STRATEGY
LF Channel analyzed the luxury real estate market in Spain and identified that despite its continuous growth unaffected by the pandemic, there was no sense of community or belonging.
We developed a dual strategy combining:
Phase 1
Media relations
organic public relations activities with local media
Phase 2
Paid media
Paid actions with international media in selected European countries.
RESULTS
In over a year we achieved..
Publications in online and print media
Thought leadership actions
Million unique users reached
Regions coordinated
“After 2 years of working hand in hand with LF Channel and following a successful PR campaign thanks to the tireless work of the team, I would like to highlight 3 key points that build our successful relationship: the ability to integrate with the Marketing department, the trust generated by their professionalism, and their interest in understanding the company and its market context. Thanks to these 3 fundamental pillars, which in my opinion define a good partner across the board, we have achieved magnificent results together.”
Marketing Manager of Palo Alto
