Boosting Brand Positioning in the Smartwatch Market in Record Time
CHALLENGE
Mobvoi, an Asian company and a leader in the generative artificial intelligence (AI) sector, launched its new smartwatch, the TicWatch Pro 5, in the Spanish market. The company aimed to promote this device in the Spanish press within a very short timeframe of just 3 months, with the objective of rapidly increasing sales.
In a highly competitive market like that of smartwatches, with other well-established brands, the challenge was to position the TicWatch Pro 5 as one of the best available options. LF Channel accepted the challenge and implemented a communication campaign that achieved great success.
STRATEGY
LF Channel developed a comprehensive communication strategy based on three key pillars:
Phase 1
Press Content
Preparation of press materials with detailed information and instructions on the features and benefits of the TicWatch Pro 5, focused on highlighting its innovation and relevance in the Spanish market.
Phase 2
Media relations
LF Channel’s team conducted thorough follow-ups to establish and strengthen relationships with the Spanish press within the short period of 3 months.
Phase 3
Product testing
The entire campaign revolved around managing reviews, allowing Spanish journalists to experience the device’s performance and features firsthand. A massive review campaign was launched, reaching nearly all journalists specializing in this field in Spain.
RESULTS
Press impacts in just 3 months
Reviews managed in generalist, B2C, and lifestyle media
Audience reached (OTS)
