During three days, we shared work methodologies, different ways of approaching communication from different cultures and we analyzed how creativity can transform projects.
We also participated in three training sessions:
- In the first session, we took a closer look at the PR market in Hungary and globally. And we reflected on the growing role of artificial intelligence as a driver of transformation for agencies.
- The second session delved into the impact of visual imagery on brand strategies in social media.
- The third focused on how to design effective infographics to convey messages clearly and visually.
In this edition, our LF Channel representatives were Laia González and Clara Hernández, who return with new ideas, inspiration and learning that will undoubtedly enrich our daily work.
The meeting also included a collaborative dynamic between professionals from different agencies: the challenge was to develop a communication proposal to connect with Generation Z in Hungary, focused on the automotive brand CUPRA. The winning team was the one in which our colleague Laia González participated, whose proposal stood out for its innovative approach and strategic strength.
“It has been an experience full of surprises and new learnings. An opportunity to learn together new ways to communicate and create connections with other agencies. We are very grateful to Worldcom for giving us the opportunity to participate”. Clara Hernández, graphic designer at LF Channel.
