Name: Federico Fernández Rodríguez
Studies/education: Degree in Public Relations and Social Communication from Universidad del Salvador (Buenos Aires, Argentina).
Master’s Degree in Corporate and Institutional Communication from the same institution.
Previous experience: I have been in the world of PR and communication for 10 years, helping clients from different sectors, being technology the most important one, to design and implement communication plans in different markets.
I started my experience in a regional agency in Latin America, where I played different roles, coordinating technology clients from different sectors and teams from different countries. Seven years ago I chose Spain to continue learning and accompanying different technology companies in their national and European communication strategy.
Throughout my career I have worked with renowned IT clients such as NVIDIA, Binance, Bosch, Nokia, Canon (printer division), Teradata, Polycom, Symantec, Softtek, Check Point Software, GoDaddy, PaynoPain, PrivacyCloud, Personio, Lucera, Kuantiko Studio among others.
Position at LF CHANNEL: Technology and Innovation Area director.
What do you expect from LF CHANNEL? To continue learning, team building and supporting different companies in their communication strategy and relationship with their target audiences.
How do you imagine your work in public relations? A day different from the previous one and with constant challenges, but with enthusiasm to continue training people and to grow in an ever-changing industry.
Beyond work, what do you like to do in your free time?I enjoy playing sports, music, reading, being in contact with nature and if it is with a cup of coffee or mate, all the better.
What do you find particularly fascinating about the technology industry?Fast-paced environment, specialized knowledge and the ability to simplify complex content, adaptation to platforms, emerging technologies in a media landscape in constant change of formats and media.
What is your favorite social networking platform and why? I use X quite a lot, but unfortunately it’s not what it used to be. Since the pandemic, the use of YouTube for video-podcast consumption has increased.
How do you get your news, in print or online? I usually read the front page of each newspaper, but in its digital format, a list of profiles of journalists and media in X and I also use newsletters a lot, local and international.
Last question: do you like cats (sorry, but we had to ask it 😉).I must admit that I was always more of a team dog, but in the last few years I switched sides, as I have two.
