At LF Channel we continue to expand our initiatives and campaigns in the consumer area. In the first months of 2024 and looking forward to this summer, we have activated great campaigns with clients who have trusted in the good work of the team to communicate with their audiences in Spain.
- First of all, El Supremo, a premium Paraguayan rum brand, has trusted LF Channel for its recent landing in Spain. Together with El Supremo, we have launched a relevant branding and communication campaign with Pocholo Martínez Bordiú as ambassador.
- For Mobvoi, a leading provider of artificial intelligence and smart wearables, we have boosted the visibility of one of its latest smartwatch models with a public relations programme in southern Europe.
- On the other hand, together with Floatee, a French company that has just landed in Spain with its anti-drowning T-shirt, we have managed to attract the attention of media and influencers to an innovative product that makes children safer this summer.
Our PR strategies aimed at the end consumer have proven to be very effective in terms of reputation and differentiation. The first half of the year is undoubtedly a key time for all companies that want to increase their brand presence during the summer months, many of our clients have seen their websites increase in number of visits, or their sales increase after implementing a PR plan.
With these new incorporations, LF Channel continues to consolidate its position as a benchmark agency in the launch of international brands in the national and southern European markets.
“Although our origins were linked to B2B audiences, in the last few years we have been experiencing a great growth in the number of clients that target end consumers. And we are very happy to be able to support them with creativity, strategy and a lot of dedication” explains Imma Folch, CEO and founder of LF Channel
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