Boosting Brand Recognition within the Real Estate Sector
THE CHALLENGE
La Reserva del Higuerón Privé is a high-end real estate company located in Malaga and enjoys an outstanding recognition in the competitive region of the Costa del Sol.
The company wanted to boost its brand recognition and reputation nationwide, in addition to promoting the eco-luxury concept in the real estate sector.
STRATEGY
Strategic Plan
LF Channel implemented a strategic communication and PR plan focused on enhancing the brand’s credibility (leadership, features, and advantages) and developed specific messaging to work on its sustainability positioning. This effort was also leveraged through collaboration with influencer Theresa Zabell, the brand’s ambassador.
RESULTS
Mentions in Tier 1 media
Users reached annually
Euros of economic value of the media campaign
