NIDO LIVING

A PR STRATEGY FOR SUCCESSFULLY ENTERING THE SPANISH MARKET

Challenge

Nido Living is the leading operator and manager of student and flex living residences in Europe. The company leads the residential rental market, working with some of the world’s most prominent investors to increase the value and revenue of their portfolios.
With the opening of its first center in Spain, Nido El Porvenir, the company faced the challenge of increasing its recognition in a market where it was still an unknown brand.

 

Strategy:

LF Channel developed a tailored PR plan with the aim of increasing brand visibility in the media for its centers in Spain, with a special focus on Seville, Valencia, and Madrid.

 

Results:

  • Exponential increase in brand coverage in Tier 1 media outlets, including business, general news, and television.
  • Establishment of the brand as a key player in the residential rental sector in less than a year.
  • Accumulated audience value of over 300 million users in the launch year.
  • Accumulated communication value of more than 240,000 euros during the launch year.
FOTOS EZZING SOLAR
FOTOS EZZING SOLAR
FOTOS EZZING SOLAR