A PR strategy for successfully entering the spanish market
THE CHALLENGE
Nido Living is Europe’s leading operator and manager of student residences and flex living. The brand leads the residential rental market, working with some of the world’s leading investors, increasing the value and growing the revenue of their portfolios.
With the opening of its first center in Spain, the company faced the challenge of increasing its recognition in a market where it was still an unknown brand and where other brands are already recognized.
STRATEGY
PHASE 1
Pre-release
Introduce Nido Living, its vision and proposition in Spain.
PHASE 2
Release
Position Nido Living as a real PBSA contender in Spain and increase brand awareness through quality communications.
PHASE 3
Target
Reach potential customers and place Nido Living at the top of mind of students and families looking for accommodation.
RESULTS
In less than a year, the brand has positioned itself as a key player in the residential sector, with an exponential increase in its presence in Tier 1 media, both business and general and television.
Accumulated audience in its first year
Cumulative communication value in your first year
articles about Nido
