Building Trust for Nido Living’s Market Entry in Spain
Nido Living, Europe’s leading operator in student residences and flex living, partnered with LF Channel to successfully enter the Spanish market, build brand trust, and position itself as a key player in the PBSA (Purpose Built Student Accommodation) sector.
THE CHALLENGE
With the opening of its first student residence in Spain, Nido Living faced a highly competitive market with well-established local players. The company needed to increase visibility and build trust among investors, partners, students, and families.
STRATEGY
Our agency designed a tailored Public Relations plan with three strategic objectives:
PHASE 1
Pre-release
Introduce Nido Living’s value proposition in Spain.
PHASE 2
Release
Position the brand as a strong and aspirational alternative within the PBSA market through a coherent narrative and presence in top-tier media.
PHASE 3
Target
Engage key audiences — especially students and families — to drive awareness and brand consideration.
Through media positioning, brand storytelling, and thought leadership, LF Channel helped Nido Living move from visibility to recognition and credibility, enabling informed decision-making.
RESULTS
In less than a year, Nido Living established itself as a relevant player in the Spanish residential sector, achieving:
STRONG MEDIA VISIBILITY
Cumulative media reach
In earned media value
Publications across business, generalist, and TV media
BRAND REPUTATION
Nido Living became a trusted player in the real estate sector, with a very high satisfaction rate: over 96% of students would book a room at Nido Living again.
BUSINESS GROWTH
In just one year, Nido Living went from being an unknown brand to a reliable market reference, with a total of four residences in Spain and 1,803 beds available.
