Launch of a Revolutionary B2B Platform in the Photovoltaic Sector
THE CHALLENGE
Ezzing is a Spanish energy tech pioneer in creating solutions for the digitalization of the entire photovoltaic value chain. In 2023, the company developed a platform that connects installers, promoters, distributors, and banks in a network service orchestrator format. This platform places installers at the center, offering them free design, budgeting, and administration tools. It also provides access to a marketplace where installers can accept installation projects published by promoters with fixed fees, becoming part of the Ezzing ZWAT team.
Ezzing aimed to popularize the Ezzing ZWAT proposal in Spain through a PR campaign targeting media outlets. The campaign sought to reach installers and distributors, encouraging registrations and the formation of a highly qualified network. The initial challenging goal was to achieve over 20 publications in Spanish media within a month, ahead of its official launch at Genera, a prominent local trade show.
STRATEGY
LF Channel designed a quick and effective communication strategy divided into three phases with a clear schedule and specific actions:
Phase 1
Pre-launch
Preparation of all communication materials, including press releases, opinion articles, and the management of marketing agreements with the media. Agreement with a top-tier economic media outlet for the exclusive publication of an in-depth interview on the launch day.
Phase 2
Launch and follow-up
Distribution and follow-up of the press release with all target media, placement of opinion articles, and management of media marketing activities, including branded content and lead generation campaigns through newsletters and media databases.
Phase 3
Presentation at the Genera Trade Show:
Securing and coordinating personal interviews and meetings with key target media at the Genera trade show, which specializes in energy. In this third phase, we ensure the strengthening of relationships with key industry media so that personal encounters lay the foundation for a lasting relationship.
RESULTS
Thanks to a campaign designed to deliver results in record time, we achieved the following in just 21 days:
News articles in key media outlets
Personal interviews
Installers in the sector reached
An economic value of approximately
