EZZING SOLAR

EZZING SOLAR: LAUNCH OF AN INNOVATIVE PLATFORM

 

Challenge:

Ezzing is a Spanish energy-tech pioneer in the creation of solutions for the digitalization of the entire photovoltaic value chain.

In 2023, the company launched a platform that connects installers, developers, distributors and banks in a networked service orchestrator format. The platform puts installers at the center, giving them access to a marketplace where they can accept installation projects posted by developers with fixed rates.

Ezzing wanted to present its new platform to the Spanish press and reach out to installers and distributors to obtain registrations in order to start building a highly qualified network before its presentation at the Genera fair in Madrid.

 

Strategy:

LF Channel designed a communication strategy divided into 3 phases with a clear schedule and specific actions:

Phase 1: Pre-launch

Preparation of communication material, including press releases, opinion articles and management of marketing agreements with the media.
Presentation to a top-level economic media for the exclusive publication of an interview on the day of the launch.

Phase 2: Launch

Press release distribution and tracking, op-ed management and media marketing activities, including print and online branded content and emailing campaigns.

Phase 3: General Presentation

Management and attendance at interviews and meetings with key media and journalists at the Genera fair. Final follow-up and monitoring of publications.

 

Results:

In just 21 days we got more than 37 articles in key media, we reached more than 60 million online users, reaching a communication value of more than €20,000

FOTOS EZZING SOLAR
FOTOS EZZING SOLAR
FOTOS EZZING SOLAR
FOTOS EZZING SOLAR
FOTOS EZZING SOLAR