Opening an Educational Center in Three Markets, Generating Interest in Less Than 24 Hours
Brighton College, the prestigious British independent school recognized as “The School of the Decade”, partnered with LF Channel to simultaneously launch its presence in Spain, Italy, and Portugal and secure enrollments before the schools opened.
CHALLENGE
The main challenge was to guarantee student enrollment before the opening of the schools in new European markets. Brighton College needed to generate immediate awareness and credibility among local families and position itself as a top educational choice, all in a competitive context and with very tight timelines.
STRATEGY
LF Channel designed a comprehensive, multichannel strategy focused on generating immediate interest:
Phase 1
Brand positioning
Highlight Brighton College’s reputation as an internationally recognized elite school.
Phase 2
Localized communication
Tailored messages for Spain, Italy, and Portugal, adapting the narrative to each cultural and educational context.
Phase 3
Activation across key media and channels
Coordination of Tier 1 press, coverage in specialized and general media, and strategic presence on digital channels targeting families interested in international education.
RESULTS
Inquiries received in less than 2 months.
Tier 1 media impacts in Spain, Italy, and Portugal.
Immediate success in attracting families, securing enrollment before the schools opened in 2027.
