Thought leadership to increase reputation of a niche brand
THE CHALLENGE
Being an unknown brand, Bitglass wanted to make a mark in Spain by improving brand recognition as a key agentless mobile security company based in Silicon Valley.
STRATEGY
CONTENT CURATION
Through a strategy of selective content curation and customized company presentation to media to position the company’s experts as a key source for addressing specific cybersecurity issues.
MEDIA ENGAGEMENTS
We invest in building strong relationships with key industry journalists, facilitating meaningful conversations and aligning Bitglass messages with relevant trends.
RESULTS
In 12 months, with a very limited budget and time, LF Channel’s management maximized resources by obtaining:
Press articles
Reach
Economic value
