The next edition of the Mobile World Congress (MWC), the largest and most influential global event in the connectivity ecosystem, is approaching. It’s the key meeting point for mobile operators, device manufacturers, technology providers, manufacturers, content creators, and any company interested in the future of technology.
Last year’s edition attracted over 100,000 attendees, surpassing both previous years’ figures and the organization’s own expectations. The MWC brought together people from 205 countries in Barcelona. It’s estimated that more than 2,500 journalists from around the world attended the fair.
These figures confirm that Mobile World Congress is a perfect showcase for launching a brand visibility strategy in the media and on social networks. Additionally, considering that 60% of attendees are industry professionals, it’s a key moment for networking and brand promotion.
Have you secured your spot for MWC 2025, or are you still considering it? At LF Channel, we have been developing the best communication and marketing experiences for companies of all sizes and from various countries during the MWC for over 17 years. We want to help you make your presence more effective than ever this year. That’s why we’ve prepared some tips to consider in your communication strategy and event logistics.
Where and When is Mobile World Congress 2025?
MWC 2025 will once again be held at Fira de Barcelona Gran Via, in Hospitalet de Llobregat, from March 3rd to 6th. Make sure to allow extra time for travel, as traffic jams are common during the event and public transportation tends to be heavily crowded. Staying near the Fira or in areas well connected by metro or train can help reduce these inconveniences.
What Can We Expect at 2025 MWC?
Every year, MWC focuses on key themes, and 2025 will be no exception. The main themes* this year are:
- 5G: As 5G continues to evolve and pave the way for 6G, mobile devices are reaching new heights of capability. By tapping into the potential of 5G, network operators can unlock diverse opportunities, transforming business models and impacting entire industries.
- Everything Connected: The rise of IoT devices is relentless. This growth requires open, sustainable, and secure networks to drive innovation for both businesses and consumers. GSMAi projects that the number of connected IoT devices will exceed 15 billion within two years. At MWC 2025, we will explore how our expanding and interconnected mobile ecosystem can collaborate more efficiently, involving cloud hyperscalers, AI innovators, robotics, and service providers across various platforms.
- AI: Generative Generative AI remains a hot topic, bringing both disruption and opportunity. At MWC 2025, discussions will center on the practical implementation of AI to optimize networks and cloud solutions. We will also delve into ethical issues, such as security, bias, and the future of talent development.
- Reinvented Companies: The intersection of AI, 5G, cloud computing, quantum computing, and blockchain is driving companies to continuously evolve. Agility is key in adapting to these rapid technological advancements. We’ll see how organizations are reshaping their internal processes and models to keep up with change.
- Game Changers: Cutting-edge technologies like quantum computing, which can solve problems exponentially faster, extended reality, and AI are reshaping our future. These advancements redefine industry landscapes and human interaction.
- Digital DNA: The tech sector’s growth must align with sustainability and diversity, reflecting UN goals. Our world is shifting from digital progress to ecological transformation. At MWC 2025, companies must demonstrate values like environmental sustainability, gender equality, and social responsibility.
*Source: MWC https://www.mwcbarcelona.com/themes
Strategies for Effective Communication at MWC 2025
As a premier industry event, MWC is a critical opportunity for visibility, with over 2,000 companies competing for attention. Innovative, impactful, and timely strategies are essential for success. Here’s what works:
1. Markteing/Communication Initiatives:
A standard booth won’t cut it. Aim for immersive experiences to captivate visitors, such as creative photo booths, engaging challenges, or interactive workshops. These options can be tailored to fit various budgets.
2. Press Events/Media Interviews:
Media schedules fill up well before MWC begins. Events like ShowStoppers and key brand launches often happen in the lead-up to the fair. Our experienced PR team has strong relationships with the attending media, arranging both personalized interviews and group sessions. Notable brands like Nokia and Avast have relied on us to secure media coverage.
3. Visibility Opportunities for Spokespeople and Networking:
Advance planning can boost the visibility of your executives, whether through panel discussions or speaking engagements. These opportunities provide long-term benefits in positioning and networking with industry leaders. For instance, in 2023, we arranged for our CEO, Imma Folch, to lead a panel at the #Diversity4Tech sessions.
4. Off-site events:
Barcelona is vibrant and full of cultural attractions. From hosting a port-side boat trip or an after-work gathering on a rooftop to a historic city tour, the options are plentiful. A local team can create unique experiences to delight your guests.
The range of communication activities at MWC is vast. The key to success is having an expert team in tech communication and marketing, along with a cost-effective strategy that sets your brand apart. Local expertise and a deep understanding of MWC can make all the difference.
Trusted by Our Clients at Mobile World Congress:
Contact us for on-the-ground support during the event. Our multilingual team (Catalan, Spanish, English, French, and Italian) ensures smooth communication, eliminating the need to bring your entire marketing staff. Reach out for more details, and let’s make Mobile World Congress 2025 a defining moment for your brand!
Let’s make MWC 2025 unforgettable for your brand!
