Barcelona is one of Europe’s hubs when it comes to trade fairs. In this article, we’ll give you an overview of the most important events taking place in the city until the end of the year and explain why participating in events such as congresses or fairs can be beneficial for your brand, whether you participate as a speaker or attend as a listener.
Fira de Barcelona hosts almost a hundred events every year, including such emblematic events as the Gaudí Awards and Manga Barcelona. Below you will find a calendar with the most relevant trade fairs for brands and companies in the technology, retail, textile and mobility sectors.
Advantages of trade fairs for your brand
Trade fairs are a great opportunity for your brand to grow, whether you are presenting as a speaker or attending as a visitor.
Some of the benefits of attending trade fairs as a speaker are:
- New contacts: trade fairs are a unique opportunity for networking. There, you may find from potential clients to collaborators, interact with them face-to-face and build meaningful relationships.
- Visibility: participating in a congress boosts your visibility and allows you to place your brand in a key space for your target audience. In this article we tell you about the ingredients for success in order to make your brand stand out among the participants of an event.
- Product and service demonstration: an image is worth a thousand words, and these events are the ideal occasion for customers and investors to experience your project first-hand. They provide the opportunity to create memorable brand experiences for your target audience.
Ideas to get the most out of your participation in a trade fair
Visiting trade fairs is also a rewarding experience for your brand, since they are the showcase for all the new trends, ideas and solutions in each sector, and the ideal place to discover the latest advances in technology, communication or any other field. On top of that, they allow us to make an in-depth analysis of our sector and to know what our colleagues and competitors are doing.
However, for many companies it is a great money and time investment to participate in an event of these dimensions, which is why it is important to get the most out of it. A trading fair is a space full of communication opportunities for your brand. What kind of actions can help you stand out among the thousands of participants?
- Prepare a striking stand: if you’re participating as a sponsor in a fair, you will probably be able to set up a stand. But have you considered designing a stand that stands out from the rest? Some companies focus on designing a creative point to attract as many visitors as possible.
- Design a promotional marketing campaign: take advantage of the customized space you have been granted during your participation in the event to put forward a disruptive activity that makes your audience remember your stand (and your brand) above the rest. Some ideas can be organizing an experiential stand, where people can ‘touch’ and ‘feel’ the products, a bingo among the visitors, a roulette with prizes, raffles and contests during the trading fair…
- Design a PR campaign: the main media attend trade fairs to understand the latest developments in the market. Therefore, this is the perfect time to attract them to our booth and schedule interviews or more informal meetings to show and present our news. In LF Channel we have more than 25 years of experience organizing and managing meetings for the directors of large companies in the main trade fairs, both nationally and internationally (Fitur, Mobile World Congress, IFA…).
Example – Group Bullitt case study
Our team has worked supporting Cat Phones during Mobile World Congress for many years. These are shock and weather resistant phones that have become the devices of choice for use in any hostile environment, from construction to agriculture. In addition, the phones had a thermal camera that would enable, among other functions, early detection of diseases in livestock.
During the Mobile World Congress 2019, the company had a stand that, among other things, incorporated a cow (made of plastic) with which you could test the phone’s feature that detects hot spots on the animal, relating high temperatures to possible diseases.
The LF Channel team was in charge of managing the media presence for the company, obtaining numerous press opportunities.
If you want to stand out in an event and need some help, contact us and we will be pleased to offer you the communication plan that suits your brand needs.
Trade fairs in Barcelona from August to December 2025
This second semester, Barcelona hosts key events to make your brand grow. Whether it is as a speaker or as a visitor, you will be able to establish new contacts, gain visibility and be up to date with the latest trends in your sector.
AMEE 2025
- August 23rd 27th, CCIB: AMEE 2025 (International Association for Health Professions Education)
The AMEE Conference Conferencia de la AMEE brings together experts from the world of education, clinical medicine and research related to the education of health professionals once a year. It is a good opportunity to share knowledge, improve skills and establish contacts within the health professions education community.
EFINTEC
- October 8th and 9th, Montjuïc: EFINTEC (Exhibition and Forum for Installation Companies and New Technologies)
EFINTEC is the epicenter of the installation and energy sector, where more than 8,000 installers, architects, engineers and technical profiles meet to share new ideas and technological solutions. It is the leading trade fair that brings together installers, manufacturers and distributors in the same space.
BIZ Barcelona
- October 15th and 16th, Montjuïc: BIZ Barcelona
Divided into 6 halls, BIZ Barcelona has room for everyone: freelancers, SMEs and retailers. It is the ideal place to access knowledge and tools to grow your business, connect with experts and other professionals and keep up to date with the latest market trends.
Mobility World Congress
- November 4th 6th, Gran Via: Mobility World Congress
The Tomorrow.Mobility World Congress is the premier gathering for smart urban mobility. It brings together industry executives, organizational leaders and change agents driving the evolution to a greener and more efficient transportation ecosystem.
Smart City Expo World Congress
- November 4th 6th, Gran Via: Smart City Expo World Congress
Since 2011, Smart City Expo World Congress is the world’s largest urban innovation event. The congress creates an ecosystem of leaders from global companies, governments and strategic organizations that drive a real paradigm shift in cities: more sustainable, efficient and people-centered.
CCIB: Gartner IT Symposium/Xpo
- November 10th-13th, CCIB: Gartner IT Symposium/Xpo (Meeting of CIOs and ICT executives)
CCIB: Gartner IT Symposium/Xpo is the world’s largest gathering of CIOS and IT Executives. Attending will offer you a pragmatic point of view to obtain practical solutions to accelerate your company’s technology strategy, to adapt and resist disruptions.
To always be up to date with the most important events happening in the city, you can check the upcoming congresses in Barcelona on the Fira de Barcelona calendar anytime.
