At LF Channel, heatwaves do not prevent us from using our full potential to capture the most relevant media in the country.

If you want to see some of our most recent results, here are some examples of our best Hits (for real now) of the summer:

Ron El Supremo, launch campaign

For weeks, the LF Channel team has put all their effort into launching the Paraguayan-origin rum in Spain, Ron El Supremo, to ensure it was a success. On June 6th in Madrid, the first of two events took place where the secret of Guarani was unveiled through a tasting led by Filippo Maria Olivi di Briana, CEO and founder of the brand, in front of a select group of journalists. Following this, a party was held to celebrate the launch, attended by more journalists and influencers. On the other hand, on June 11th, the events were repeated in a different setting: in Barcelona.

Our commitment to the client did not end there. Since then, the team dedicated themselves to ensuring that Ron El Supremo was positioned in the most important media in the food sector. Some of these include Bar Business or Financial Food, in its print edition.

Nido in El Español

The real estate sector, more specifically student residences and flex living centers, is especially competitive. Our team has managed to position Nido Living in the country’s leading online media outlet, El Español, with a press release covering the journey of the flex living center operator since its arrival in Spain, with special attention to its latest center openings in Valencia and Madrid.

Monta in Europa Press

At first glance, a new appointment in a start-up may go unnoticed. However, the LF Channel team has managed to make Monta, the Danish company dedicated to electric vehicle charging, news in a major national media outlet like Europa Press. The appointment of Jesper Terkelsen as the new Chief Technology Officer of the company was covered by this media outlet a few weeks ago.

Appsflyer in Puro Marketing

With a very interesting press release managed by our team on how to ensure a successful advertising campaign during the upcoming Olympic Games, Appsflyer, the leading company in data analysis and business statistics, has managed to appear in one of the key media outlets in the advertising sector, Puro Marketing.

RH Privé in Cambio 16

Appearing on the cover of a supplement is not an achievement seen every day. Our team has managed to get RH Privé, the Andalusian luxury housing developer, featured on the cover of Cambio 16, also positioning themselves with the brand’s own sustainable objectives.

Incredible results that we can also achieve for your company. Contact us to discuss how to do it!

At LF Channel, we believe that collaborative work and perseverance are essential to achieving set goals regardless of the time of year.

If you want to see some of our most recent results, here are some examples of our best pre-summer Hits:

Nextdoor on Onda Cero

After an exhaustive and constant search process for new opportunities, the account team managed to get the neighbor app featured on the program Julia en la Onda (Onda Cero) where some of the comments offered by users through the Nextdoor platform were discussed in relation to World Book Day, celebrated last April 23rd.

OUP in La Vanguardia

The interview managed by LF Channel about the new certification programs at B2 and C1 English levels was a total challenge, as it was a topic previously announced in our country. However, the account team’s brilliant management paid off and they managed to capture the attention of the national newspaper La Vanguardia, which interviewed Lee Golding, Business Development Manager of OUP English Language Teaching, on this topic.

Ynvolve in El Español

The LF Channel team managed to get the most digitally popular medium in the country, El Español, to publish an opinion article on Artificial Intelligence signed by Martijn Niessen, founder and CEO of Ynvolve. The company, dedicated to hardware reconditioning, was able to reach a general audience, positioning itself as an opinion leader on a hot topic, and thus gaining opportunities to expand its client portfolio.

Calala in El Español

Also in El Español, we recently managed to place an article in the Enclave ODS section about the invisibility and precariousness of domestic workers in Spain according to Calala, the only women’s fund present in the country.

We can also achieve incredible results for your company. Contact us to discuss how to do it!

As an example of the work developed, here are the best clippings achieved by our team in recent weeks: 

Charge Amps at El Economista

Charge Amps, a leading provider of innovative and sustainable charging solutions for electric vehicles, is featured as an opinion leader in the electric mobility market at El Economista, one of the most relevant economic media in Spain. 

This result takes on special relevance because… he does it alone! Congratulations to the great LF Channel team behind this account. 

Wildix at Parada Visual 

The best results are not always those that appear in top newspapers with millions of readers. Appearing at Parada Visual, a customer experience and contact center specialised media, was of great relevance for Wildix, the Unified Communications solution. 

Often, it’s more important for the client to appear in media that are less known to the mass public but that connect directly with their target audience. LF Channel team is an expert in finding the specialized publications and forums to make B2B communications a success. 

Bike Club at La Vanguardia 

Have you ever heard of Bike Club? It is a subscription service for children’s bicycles that, little by little, has been gaining ground in the Spanish market. The LF Channel team is working with this client to achieve the best results. After a very exhaustive work, the team behind this account managed to get one of the most important general media in the country, La Vanguardia, to talk about the arrival of the company in Spain. 

In addition, taking advantage of the holiday season, emphasis was placed on the benefits that families could obtain by opting for a bike subscription service instead of buying a new bike for their children. Is there a better way to start the year than with this result? 

Avast at La Sexta 

Avast, a Gen brand, a global leader in digital security and privacy with hundreds of millions of online users, returns to the “LF HITS” podium with a great result. The team behind this account managed to get Luis Corrons, the company’s Security Evangelist, interviewed on ‘Más Vale Tarde’, a daily program on La Sexta, one of the most watched TV channels in Spain. As if this was not enough, the program mentions Luis as a “recognized security expert”. 

The team behind Avast’s account has started the year as well or better than they ended it. This result has even more merit if we take into account that, sometimes, it is difficult to find a place in a daily TV magazine where current affairs and political analysis prevail. As we all know… The fantastic LF Channel’s team can tackle anything! 

Charge Amps en Diario de Sevilla 

The first “LF HITS” podium of the year is crowded of PR excellence. In addition to La Vanguardia and La Sexta, we get the publication of Charge Amps at Diario de Sevilla. Getting the information about this client published in one of the most important regional media in the country wasn’t easy. In addition, the other nine media of the Joly Group also published the information. 

The article deals with one of the topics that currently generates most interest in society, electric vehicles. As we know, the transition to electric mobility is already a reality and the article starts with the following question: “Why is one in four public charging points for electric vehicles not operational?” 

Congratulations to the great team behind this account! 

Thank you very much for joining us and we will be back in 2024! 

Monta at Expansión

Yes, you haven’t read wrong… Monta in Expansion! And you may ask, what is Monta? Well, imagine the challenge of placing an unknown company in Spain at a Spanish economic relevant media. And not only in the online version… but also in the printed version! 

Monta is a Danish startup expert in electric vehicle charging that has just landed in our country. The LF Channel team behind this account managed, after much work, that this media was interested in interviewing the CEO of the company and dedicated a relevant space to this news. Can you imagine the satisfaction of this client when they saw what our team achieved? 

Pure Storage at la Vanguardia

Pure Storage, a pioneering IT company that offers the world’s most advanced data storage technology and services, returns to the “LF Hits” podium thanks to the super result achieved in La Vanguardia. The team behind this account achieved a triple publication in the online, printed version and in the personal blog of the influential journalist. 

The publication is based on the conversation that the journalist Norberto Gallego and the founder of Pure Storage, John Colgrove, had in the last edition of the Accelerate 2023 event that took place in Paris. Great result of the LF Channel team behind this account to end the year on a high note. 

Nido at Diario de Sevilla

Third edition in a row of “LF Hits” in which we can see Nido in the top 3. This really takes a lot of effort! The LF Channel team behind the communication of this international operator and manager of student residences in Europe has managed to get Diario de Sevilla, one of the most recognized regional media in Andalusia, to interview the spokesperson of the residence El Porvenir de Nido, located in Seville. 

The LF Channel team behind this account advised and supported the spokesperson at all times to be able to face the interview without any nerves and… What a success! 

Avast at Europa Press/Portal TIC 

Yes, you read that right, Avast in the technology portal of reference of Europa Press! The team behind the account of Avast, a leading cybersecurity company, managed, after a titanic effort, to get their client to appear in one of the most relevant media on the national scene. 

The article deals with a hot topic, the malicious use of ChatGPT in the field of love scams. The LF Channel team in charge of this client quickly realised that this topic aroused a huge interest in most journalists and they knew how to take advantage of it in the best possible way. Moreover, thanks to the publication of this story in Europa Press, dozens of media outlets picked up on it and it ended up attracting a great deal of interest at a national level.  

Congratulations to the great team at Avast for this super result! 

Nido at El Economista

Another edition of “LF Hits” in which we can find Nido, a company that offers student residences adapted to their needs and the main international operator and manager of student residences in Europe, in the top 3. The great team behind this account launched an article presenting NIDO’s new residence in Aravaca (Madrid) and managed to sneak in, no more and no less, than… In the “Real Estate supplement of El Economista“!  

The article is two pages long and very comprehensive. It shows all the amenities offered by this new residence, as well as pictures of the interior of the rooms.

Congratulations on this great work team! 

Ynvolve at Expansión

Have you ever heard of Ynvolve? This company specialised in hardware refurbishment landed in Spain a few months ago and presented its brand in Madrid through a press event. The work of the LF Channel team behind this account is very intense and one of their greatest achievements was to get Expansión interested in the news they presented and to prepare a detailed information about Ynvolve’s business for its print version. Is there a better way to land in Spain than going out in one of the most important economic media in the country? This is considered a good way to drive towards 2024. 

Congratulations to all the team who have worked to achieve this success! 

Nextdoor at Diez Minutos

After intense work and constant monitoring, the LF Channel team managed to get the campaign launched by Nextdoor calling to prevent animal abandonment, #JUNTOSCONTRAELABANDONO2023, into Diez Minutos, one of the most recognized magazines in the lifestyle field.  

The objective of this campaign was that neighbors with animals had the opportunity to meet each other through the application and, in this way, help each other. The aim was that pet owners could have a good summer and go on vacation, but without forgetting to leave their best friend in good hands. It also provided interesting data such as, for example, that almost 70% of the people who are part of the Nextdoor network volunteered to take care of other people’s pets so that they could go on vacation.  

A media success that connects with the values of the entire LF Channel team! 

Nokia at Aral

The LF Channel team managed to place an article on the industrial metaverse in Aral, a leading retail and FMCG publication. Nokia’s corporate technical director, Gloria Touchard, signed the piece, which explained that the industrial metaverse is creating substantial business value. This is evidenced by recent research from Nokia and Ernst & Young (EY), in which 80% of companies surveyed that have already implemented metaverse use cases believe it will have a significant or transformative impact on the way they do business.  

The article deals with a hot topic, with an innovative approach and provides an attractive headline, one of those that compel you to open the news and read it to the end. Gloria Touchard provides interesting data that confirms the increased interest in the metaverse today, for example, that 58% of business leaders have already implemented or tested a metaverse use case today. 

Congratulations to the LF for Nokia team for getting this publication!