As PR professionals, we face the same challenge every day: capturing the attention of media outlets that are already overloaded with information. Standing out is no longer just about sending press releases — it’s about delivering real value and building a solid communication strategy.
PR agencies bring an external, expert perspective that helps uncover relevant, creative and newsworthy angles. Their role is not to promote aimlessly, but to act as strategic partners — helping you define what to communicate, how, when and to whom, whether through more technical B2B actions or direct, experience-driven B2C initiatives.
When preparing a PR action plan, key dates, events and cultural moments become powerful opportunities to create stories that connect with current conversations.
Based on the major milestones in the Spanish market, we’ve designed a PR calendar to support your communication planning in our country. The goal is simple: to keep all key dates at your fingertips so you can build and organise your PR strategy around them.
Download now our 2026 PR Calendar
Every date is an opportunity to tell a story. And with the right planning, those stories can turn into visibility, reputation and meaningful impact for your brand.
If you need support getting featured in Spanish media or social channels, reach out — we’ll create a tailored PR plan just for you.
