In communication, awards are proof that a well-thought-out idea can change perceptions and grow businesses. That is why we are delighted to announce that LF Channel has been awarded two MarCom Platinum Awards, the highest recognition from one of the world’s most important creative competitions.
Our work for Yazen, the digital health company specialising in comprehensive obesity treatment, and for El Supremo Rum, Paraguay’s premium rum, has been recognised at the MarCom Awards, one of the most prestigious international marketing and communications competitions.
Every year, thousands of projects from around the world are submitted, and our campaigns have managed to stand out:
- Platinum in “Communication Program” for the launch of Yazen in Spain.
- Platinum in “Special Event” for the activation of El Supremo Rum during Mercedes-Benz Fashion Week Madrid.
They are two very different projects, but they share something fundamental: the combination of creativity, strategy and real impact.
Yazen: humanising telemedicine in obesity
When Yazen arrived in Spain with his telemedicine proposal for the comprehensive treatment of obesity, the challenge was enormous: an unfamiliar sector, a sensitive issue and a very present stigma.
At LF Channel, we decided to start with the essentials: people.
We created a communication campaign focused on real testimonials that spoke of health, self-esteem, change, and hope. Content that not only informed, but also moved people. Stories that helped break down taboos and show obesity for what it is: a medical condition that deserves a dignified and professional approach.
And the results reflect that impact:
- +110 media appearences
- 15 in-depth interviews
- Presence on national and regional telivision
- Over 4.3 billion impresions
- A sharp increase in brand searches and web traffic
But the most important thing is intangible: Yazen became a voice that was heard in the conversation about health in Spain.
El Supremo Rum: Cocktail x Haute Couture
How do you combine Paraguayan rum with fashion? With an idea capable of bringing two worlds together: the craftsmanship of rum and the creativity of haute couture. This is how ‘Cocktail x Haute Couture’ was born, a campaign designed to make El Supremo Rum shine at Mercedes-Benz Fashion Week Madrid. And it did so with a bang:
- Three exclusive cocktails inspired by fashion trends
- Styling designed by local creators
- A thrilling electronic Paraguayan harp performance
- A PR and influencer plan that amplified the brand narrative
The result was very successful:
- 56 impacts in key media outlets
- 148,8 million impressions
- Over 90 mentions on social media
- EVA of 176.000€
El Supremo Rum was not only present: it conquered an unexpected space, demonstrating that brands grow when they dare to tell new stories.
Excellence that translates into growth
The MarCom Awards, organised by the Association of Marketing and Communication Professionals (AMCP), receive around 6,000 entries each year, with only 15% achieving Platinum status. The fact that our two campaigns have achieved this demonstrates something we have always believed in:
- Creativity only makes sense when it serves the strategy.
- Memorable campaigns are those that connect emotionally.
- Brands grow when communication focuses on concrete results.
“It’s not about creating pretty campaigns: it’s about creating experiences that move the needle.”
Joel Márquez, Director of B2C & Lifestyle Comms. at LF Channel and head of both campaigns.
This double Platinum award not only fills us with pride, it also reminds us why we do what we do. We work with a clear purpose: to make communication contribute to business, with actions that are felt, that excite and that generate real impact. If you want to know how we can help you transform your brand through strategic creativity, we are here to support you.
