The next edition of the Mobile World Congress is approaching, the largest and most influential global event in the connectivity ecosystem. It is the key meeting point for mobile operators, device manufacturers, technology providers, manufacturers, content creators… and any company interested in the future of technology.
Last year’s edition attracted over 100,000 attendees, a figure that surpassed previous years — with 7.9% more attendees than the year before. The MWC brought together people from 205 countries in Barcelona over 4 days. It is estimated that more than 2,900 journalists from around the world traveled to the fair.
The Mobile World Congress is an unparalleled opportunity to boost brand visibility both in the media and on social networks. Additionally, by bringing together 60% of industry professionals, it becomes a strategic platform to strengthen relationships, generate contacts, and enhance brand promotion.
Have you already secured your space for MWC 2026, or are you still considering participating? At LF Channel, a communication agency specialized in technology based in Barcelona, we have been helping companies of all sizes maximize their impact during the congress for over 17 years. We want your participation this year to be more visible and effective than ever, which is why we have prepared a series of key tips to plan your communication strategy and optimize the event logistics.
Where and When is Mobile World Congress 2026?
MWC 2026 will be held, once again, at Fira Gran Via in Hospitalet de Llobregat, from March 2 to 5, 2026. It is wise to allow plenty of time for travel, as traffic jams are common during the fair and public transportation tends to be very crowded. Choosing accommodation near the Fira or in locations well connected by metro or train (you can see ways to get to the Fira by public transport in this link) can help mitigate these inconveniences.
What topics will be covered this year at the Mobile World Congress?
Each edition of the MWC revolves around several main themes. This time, the focus is on areas ranging from artificial intelligence to business transformation, covering the innovations and trends that are shaping the future of connectivity. The main thematic blocks will be:
- Intelligent Infrastructure: This year, MWC26 will explore how next-generation networks, AI-driven automation, cloud and edge computing, along with open architectures, are changing connectivity to make it a strategic resource. Technologies such as 5G, NTN, and data centers adapted for the quantum future enable the creation of more efficient, scalable, and resilient systems. This evolution not only expands industrial capabilities but also strengthens digital sovereignty, accelerates data-driven decision-making, and supports the transition toward a more sustainable, low-emission model.
- ConnectAI: Digital infrastructure is entering a new stage. This edition explores how artificial intelligence and machine learning are transforming the way networks are planned, segmented, and managed, while telecommunications open access to data and APIs to fuel the AI ecosystem. A strong advance in distributed AI at the edge is expected, enabling real-time responses, ultra-low latencies, and smarter, more efficient devices. This will result in self-optimizing radios, predictive cybersecurity solutions, and a new generation of AI-powered services, including Agentic AI systems capable of making autonomous decisions.
- AI 4 Enterprise: Companies are increasingly driven by data. AI 4 Enterprise will focus on practical artificial intelligence tailored to each sector, designed to increase productivity, reduce risks, and accelerate growth. The program will cover cases such as predictive maintenance in industry, real-time fraud prevention in the fintech sector, digital twins applied to logistics, and Agentic AI that enhances team performance.
- AI Nexus: It is the space where companies and creators explore the opportunities — and responsibilities — of this new era. Here, hyper-personalized experiences, autonomous decision-making systems, frameworks for responsible governance, and the rise of sovereign AI infrastructures will be unveiled. Together, we will establish standards that balance innovation, ethics, and human collaboration.
- Tech 4 All: Connectivity, and the access to transformative technology it enables, must empower—not exclude. It explores inclusive innovation, from resilient national digital infrastructures and open platforms to climate technology, digital literacy, and financing models for the Global South. It also addresses technological sovereignty, data rights, and the policies needed to ensure that everyone shares in the economic and social benefits of the digital world.
- Game Changers: Technologies that could completely transform various sectors will be highlighted, such as satellite networks, blockchain-based energy markets, autonomous systems, next-generation interfaces, and ambitious advances in materials science. Visionary founders, investors, and scientists challenge the status quo, chart paths for exponential growth, and foster partnerships that will shape the next decade.
*Source: MWC https://www.mwcbarcelona.com/themes
Strategies for Effective Communication at MWC 2026
As the undisputed leader in your sector, this event represents a crucial opportunity to gain visibility. But there is also a big challenge ahead: more than 2,000 companies compete to stand out, and only those strategies that are innovative, impactful, and timely will succeed. What key elements are necessary to achieve that success?
1. Markteing/Communication Initiatives:
A standard booth and a logo won’t cut it. Look for immersive possibilities that act as magnets for visitors: from a creative photocall to organizing “challenges” or workshops, the creative options are endless and can be adapted to different budget ranges.
2. Press Events/Media Interviews:
Media schedules fill up well before MWC begins. Events like ShowStoppers and key brand launches often happen in the lead-up to the fair. Our experienced PR team has strong relationships with the attending media, arranging both personalized interviews and group sessions. Notable brands like Nokia and Avast have relied on us to secure media coverage.
3. Visibility Opportunities for Spokespeople and Networking:
Advance planning can boost the visibility of your executives, whether through panel discussions or speaking engagements. These opportunities provide long-term benefits in positioning and networking with industry leaders. For instance, in 2023, we arranged for our CEO, Imma Folch, to lead a panel at the #Diversity4Tech sessions.
4. Off-site events:
Barcelona is vibrant and full of cultural attractions. From hosting a port-side boat trip or an after-work gathering on a rooftop to a historic city tour, the options are plentiful. A local team can create unique experiences to delight your guests.
The possibilities for communication activities are endless. The secret ingredient for success lies not only in having an expert team in tech-sector communication and marketing, but also in having a competitive and cost-effective plan that creates real differentiation for your brand on the ground. This is exactly what local knowledge and experience can bring to the table at this specific event.
Trusted by Our Clients at Mobile World Congress:
Contact us for on-the-ground support during the event. Our multilingual team (Catalan, Spanish, English, French, and Italian) ensures smooth communication, eliminating the need to bring your entire marketing staff. Reach out for more details, and let’s make Mobile World Congress 2025 a defining moment for your brand!
Let’s make MWC 2026 unforgettable for your brand!
