In the field of communication and public relations, the media is our most powerful ally. That’s why it’s essential to know who’s who in the media landscape.
The cultural, linguistic, and social characteristics of a region directly influence how brands communicate within a more local context. When our messages are targeted at a clearly defined territory, it’s crucial to understand its media outlets—and therefore the media groups they belong to, their publications, and their editorial lines. This information is useful to segment audiences, define the tone, select the right channels, and ultimately, to design our communication strategy.
The most important media outlets in Catalonia
Catalonia’s media ecosystem includes major communication groups, public broadcasters, and independent digital outlets. Discover who they are and their main characteristics so you know when to include them in your media strategy in Catalonia:
Grupo Godó
Grupo Godó is one of the leading media groups in Catalonia, especially in the press and radio sectors, with highly influential outlets like the newspaper La Vanguardia and the radio station RAC1. It targets a general audience and has an institutional, influential, and moderately conservative profile. Getting published in these media requires interesting content and reliable spokespersons.
Prensa Ibérica
This media group owns major Catalan outlets such as El Periódico, Sport, Regió7, and Diari de Girona. It also publishes a wide range of lifestyle magazines like Woman, Viajar, Cuore, Stilo, and Código Nuevo.
It’s a good option for young and/or progressive brands, thanks to its more social and urban focus. Regió7 and Diari de Girona are great entry points to reach media beyond Barcelona, and its magazine network is ideal for niche content—though its focus is less local.
Corporació Catalana de Mitjans Audiovisuals (CCMA)
Commonly known as La Corpo, this group oversees Catalonia’s public TV and radio, including:
- Radio station: Catalunya Ràdio
- Audiovisual production company: SOMEVA
These are strategic channels with strong reach across the entire region, especially relevant for institutional, cultural, or educational communication.
As public media, content should have public interest and preferably be in Catalan.
Prisa
The well-known Prisa Group has its own editorial teams in Catalonia, working within prominent outlets like El País or Cadena SER. These are strong options for regional campaigns with national projection, though they have high editorial standards.
News Agencies
News agencies are among our most valuable allies for achieving maximum dissemination of a press release.
Thanks to them, we reach many media outlets that might otherwise escape our radar. Their credibility and reliability also boost interest in the news they distribute.
In Catalonia, in addition to national agencies like EFE and Europa Press, it’s essential to consider the Agencia Catalana de Noticias (ACN),—the most relevant public news agency in the region.
In addition to the large media groups, there are strong digital publications such as:
These can be particularly useful for cultural content campaigns or for targeting well-defined audiences.
As for radio, it’s worth mentioning the public broadcaster Ràdio 4, (RTVE), which has a public service orientation and focuses mainly on news, culture, and social content.
4 Tips for approaching Catalan media
Tip 1 – Language choice
In Catalonia, choosing between Catalan and Spanish is not a neutral decision: using Catalan can create closeness, authenticity, and cultural coherence. Using Spanish may be more effective for reaching broader audiences. Often, a bilingual strategy is the smartest approach.
Tip 2 – Think beyond Barcelona
While Barcelona hosts the main editorial offices, many outlets have local editions or correspondents covering the rest of Catalonia’s provinces: Girona, Lleida, and Tarragona.
Building relationships with these local teams can significantly enhance your local media strategy.
Tip 3 – Remember the importance of context
Cultural dates and current events can heavily influence how your campaign is received. Be sure to:
- Study the regional calendar
- Align your actions with notable events or key dates
- Stay informed to avoid making unintended statements about controversial topics.
Tip 4 – Adapt to the media tone
Each outlet has its own audience and editorial tone, even within the same group.
Take La Vanguardia and RAC1, for example: both belong to Grupo Godó; La Vanguardia is rigorous and formal; and RAC1 is more informal, dynamic, and entertainment-oriented. Understanding these distinctions allows you to choose the right outlet and adapt your message and format for maximum impact.
Why you should trust an agency like LF Channel to reach Catalan media?
Knowing all relevant media and channels is essential for running a successful campaign in Catalonia—or any other local market a brand wants to reach. This requires a detailed approach and a deep understanding of the local ecosystem, as an effective strategy goes beyond identifying key players.
At LF Channel, a communication agency founded and based in Barcelona, we have in-depth knowledge of the Catalan media landscape.
Our experience adds great value when crafting messages for Catalan audiences and media outlets.
If you’re looking to gain visibility or build your reputation in Catalonia, contact us to design a tailor-made media strategy for your brand.
